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- Fast-food chain McDonald's is targeting children in lower middle-income countries globally with marketing messages, an analysis published Tuesday by the journal BMJ Nutrition Prevention and Health found.
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Does McDonald's share more Instagram posts in low-income countries?
Jan 20, 2022 · A new study found that McDonald's posts more kid-focused and price promotion Instagram ads in low-income countries than in high-income countries.
Dec 21, 2021 · Fast-food chain McDonald's is targeting children in lower middle-income countries globally with marketing messages, an analysis published Tuesday by the journal BMJ Nutrition Prevention and...
Dec 23, 2021 · They argue that by targeting kids with ads that push price promotions, McDonald’s may, in the process, “exacerbate healthcare issues in the most vulnerable countries in the world.”
Dec 22, 2021 · McDonald’s appears to target kids in poorer countries with social media marketing more than those in wealthier nations, a new observational study has uncovered.
- 2 min
- Ashleigh Gleeson
Dec 21, 2021 · Fast food giant McDonald's seems to be focusing on kids in lower middle income countries, with more Instagram posts, price promotions, and child friendly marketing than is evident for wealthier...
- British Medical Journal
Jan 6, 2022 · A new study reveals that fast-food companies, such as McDonald's, target young consumers in low-income countries, likely impacting their long-term health.
The world’s largest fast food company uses more child-targeted ads on their Instagram accounts in lower-middle income countries, increasing their exposure to negative health outcomes.
