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Oct 14, 2020 · H&M AW20 Courtesy H&M. H&M ’s new CEO Helena Helmersson doesn’t believe that fast fashion should be a dirty word. “Having people all over the world be able to express themselves through fashion and design — that should be something beautiful,” she tells from the retail group’s Stockholm HQ, via Zoom. “The problem is that the ...
Feb 4, 2024 · Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. H&M’s new boss has pledged that the Swedish fast-fashion chain will invest more in reacting quicker to ...
- H&M’s Sustainability Credentials
- Addressing Criticisms of ‘Greenwashing’
- The Question of Fair Pay
- Plans For The Future
As part of its bid to become more eco-friendly, H&M has set a target of achieving 100 percent recycled or other sustainably sourced materials by 2030, along with the ambitious goal of becoming climate positive by 2040. For Helmersson, it is the ultimate goal of moving to a 100 percent circular model—one in which all products can be reused or fully ...
It is H&M’s sheer size, however, that is a huge concern for environmental campaigners, who say the retailer’s business model—which requires producing and selling hundreds of millions of garments a year—is fundamentally unsustainable. Helmersson argues that the company’s move to circular will mean it can “decouple growth and production of garments f...
In 2019, H&M introduced a new transparency layer on its website for each item, which tells you the production country, supplier and factory names, and number of workers in each factory. What’s still missing, though, is any information on workers’ pay. For many people, the question of how it’s possible that everyone in the supply chain is paid a fai...
Moving forward, Helmersson is focused on transforming H&M into a fully circular company that has a positive impact on the planet. Is she confident that she’ll be able to achieve that? “There has to be a completely different pace going forward,” she says, admitting that she doesn’t yet have all the solutions. “You can’t wait until you have all the a...
Feb 12, 2024 · The fashion industry needs to change, says Daniel Ervér, the new H&M Group CEO installed last week upon the abrupt departure of Helena Helmersson. Ervér, who’s spent 18 years at the company across a variety of roles, from store trainee to head of the H&M brand, worked closely with Helmersson — a rare example of an executive working to address the problems inherent in fashion’s business ...
Sep 10, 2024 · Once the category’s upstart, H&M now finds itself struggling to keep pace as Shein redefines consumer expectations with ultra-low prices, endless selection and lightning-fast production. In response, H&M’s new CEO has unveiled a strategy to target the elusive middle market, hoping to position the retailer as more affordable than Zara but ...
Jan 31, 2024 · The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online fast-fashion rival Shein, or cut prices and risk profit margins falling short of target.
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Mar 27, 2024 · H&M also continues to face criticism over the group’s fast-fashion business model and its environmental impact. Some investors initially expressed skepticism about Erver’s nomination, with analysts questioning whether the 42-year-old, who started at H&M as a summer trainee in 2005, could summon the power needed to bring about changes at the firm.
