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How does Merchant Center work? Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces.
- Overview
- Automatically Added Products
When you add data about your products to Merchant Center a data source is created. You can use a single or multiple data sources to add your data. You can use the same or a variety of upload methods across your data sources.
You can view and manage all your data sources via the Data Source tab. The tab is available under the settings icon in the top right of Merchant Center or from the "View Data sources" link from "All products" tab. The upload method used for a particular data source will be shown in the "Source" column.
Learn more about how to upload your products to Merchant Center.
From the Data sources you can create, edit and remove a data source. You can also manually trigger a refresh of the products in a particular data source by pressing the “update” button.
If the same product is uploaded via different data sources, then the product will be considered part of the data source that was most recently updated.
Example
In Merchant Center Next there are two types of experience for adding products automatically from your online store, Experience 1 and Experience 2. Which experience you see in your Merchant Center will depend on a variety of factors (It is not possible to change which experience that is available in your Merchant Center).
If your Merchant Center is eligible for Experience 1 of Automatically added products, then the Data Sources tab will be split into two sections, "Provided by you" and "Found by Google".
"Provided by you" lists data sources that you have created to upload product data to Merchant Center.
"Found by Google" provides details of additional items that Google has found on your online store.
Oct 24, 2024 · Google Merchant Center (GMC) is a free-to-use platform for ecommerce businesses that want to use Google’s extensive reach. It is a centralized hub where retailers can upload and manage product data. With this, business owners can make their products visible across various services such as Search, Maps, YouTube, and Google Shopping.
Sep 18, 2019 · A Google Merchant Center feed—also known as a Google Shopping feed or a product data feed—is a spreadsheet that organizes key information about your products in a way that Google can easily understand.
Aug 26, 2024 · . Why use Google Merchant Center? . Since 2010, Google Merchant Center has offered a platform that allows you to easily integrate products from your e-commerce site directly into google. There are several reasons why importing your product feeds into Google Merchant Center can be beneficial: . Display your products in free sheets on google.
Jul 24, 2024 · Merchant Center gives retailers a home base to manage how their products show up across Google: It’s a one-stop shop for listing your products, creating new product imagery, measuring performance and planning ahead. Last year we introduced the new Merchant Center, an even more helpful and intuitive hub for retailers.
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Unlock powerful data management capabilities with the new Advanced Data Source Management add-on in Merchant Center Next. This add-on gives you access to features like attribute rules and...
