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  1. Oct 7, 2022 · In recent years, headline-grabbing acquisitions like Marvel and Lucasfilm have given it custody of enduring favorite brands and characters that are ripe for adaption into new...

  2. Aug 20, 2024 · As Disney and Universal lead the charge with their ambitious AI-driven projects, the future of theme parks looks to be one where the line between the digital and physical worlds continues to blur, offering visitors a new kind of magic that is as much about technology as it is about imagination.

  3. Jun 10, 2020 · Through the use of MagicBands at Walt Disney World, immersive attractions at Disney theme parks all around the globe, and new and exciting technology currently in development, technology...

  4. Apr 25, 2024 · Inside Disney Imagineering, where new tech, including robots and an omnidirectional treadmill, could be used to power the $60 billion parks expansion.

    • Move Over, Fireworks. It’S All About Drones now.
    • A Magic Wand on Your Wrist
    • A New Era of Coasters
    • Bringing More Characters to Life
    • Digital Souvenirs
    • Really, Really Smart Hotel Rooms
    • Cool, Creepy, Or Straight Up Terminator Vibes?

    Sorry, fireworks. You had a great run for over one thousand years, but drones are the future, baby. I’m pretty sure a bug flew in my mouth while I was watching the Disney D-Light show at Disneyland Paris because I was completely stunned, mouth agape, jaw-dropped the entire time. The seven-minute show in front of Sleeping Beauty Castle was created f...

    Remember when Google said we’d all be wearing Google Glass? Yeah, that didn’t happen. But the MagicBand has been en vogue for nearly a decade at Disney World. And it’s only getting smarter. This summer, Disney rolled out the next class of bracelets: MagicBand+. These have all the features of existing MagicBands, such as loading park tickets, credit...

    A recent trend in the coaster world has been the story coaster, the idea that a rollercoaster can still have scene vignettes and an overall story arc in addition to being a fast thrill ride. And Disney World’s latest coaster, Guardians of the Galaxy: Cosmic Rewind, is definitely an Easter egg-packed Marvel story. But Disney’s also been tinkering wi...

    Disney tech is synonymous with animatronics. And they’ve come a long way. New ride animatronics, such as Frozen Ever After, don’t even have faces. (It’s just a blank void that I hope to God I never have to see.) Digital mapping is projected onto the animatronic for an almost too-real face. But that’s nothing compared to Disney’s advancements in fre...

    Who cares about plushies and popcorn buckets? The best souvenirs at Disneyland and Disney World are on your phone. In the last couple of years, Disney’s PhotoPass service has rolled out so many MagicShots, aka augmented reality photos, that put you in the same shot as iconic Disney characters. But MagicShots have become a much larger content empire...

    More and more hospitality brands are adding smart devices, from tablets to personal assistants, in hotel rooms, and the trend has finally come to Disney. Resorts at Disney World will roll out Hey Disney! in rooms later this year. The Mickey-shaped devices are actually all Amazon Echoes but you won’t be chatting with Alexa. It’s all about Disney cha...

    This new wave of tech creates many more layers of entertainment and personalized magic to a day in the parks. But some might ask, “Is the experience worth the additional surveillance and data collection?” How much monitoring are we OK with for the sake of amusement? There’s something Orwellian about being observed, whether it’s government CCTV or a...

  5. Oct 23, 2014 · Innovative 3D visuals with 4D special effects are used to enhance the attraction, and allow guests to experience the story from a toy’s perspective. Guests can also experience Toy Story Midway Mania! at Disney California Adventure Park and Disney’s Hollywood Studios at Walt Disney World.

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  7. Jun 11, 2024 · In this article, we delve into how Disney is harnessing the power of technology to keep that magic spark alive. Augmented Reality (AR) is a prime example of Disney’s commitment to innovation. AR superimposes digital information over the physical world, creating a rich, interactive experience.