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Dec 1, 2020 · Experts say Debenhams has fallen behind with fashion trends over the last decade, a problem familiar to other mid-market High Street retailers such as M&S.
- Lagging fashion trends. With hindsight, Debenhams' timing could hardly have been worse. Fashion is cyclical, but a new trend was beginning that turned out to be a game-changer.
- Too many stores, too many sales. In 2006, Debenhams stuck fast to its expansion plans, seemingly unaware of changing trends. At that time, it had 120 stores and planned to double the number, piling on the costs as it became increasingly out of step with shoppers' buying habits.
- Debt and costs. This physical expansion brought with it the soaring costs that have unhorsed so many other bricks-and-mortar retailers. Altus says these prime-sited large properties came with big rents, high rates and onerous lease liabilities, as well as large staffing needs and leases that were difficult to give up,
Feb 16, 2021 · Market experts analyse what has gone wrong with the British retailer. Boohoo’s acquisition of Debehams’ brand out of administration marks the end of an era, that of the department store chain that has been a high street’s fixture for over 240 years. Under the new management, Debenhams will become an online-only brand, what means more than ...
Dec 1, 2020 · Experts say Debenhams has fallen behind with fashion trends over the last decade, a problem familiar to other mid-market High Street retailers such as M&S. Maureen Hinton or retail consultancy GlobalData says it lacked products that differentiated it, which left it exposed when dynamic new brands, many of them operating purely online, started breaking through.
The recent demise of Debenhams undoubtedly reflects the challenges faced by today’s struggling high street, and, most worryingly of all, its diminishing workforce. But it also signals the changing concerns of consumers. Like the cyclical concept of fashion itself, the future of how we purchase our clothes appears to be predicated on the past.
Dec 1, 2020 · Dec. 1, 2020. LONDON — The British department store Debenhams can trace its history back 242 years to a shop on Wigmore Street in central London. On Tuesday, it finally succumbed to the ...
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A Retail Fashion Audit: Why Debenhams Flopped. By Luke Frake. Introduction. If the current trend continues, we’d have seen 63 medium or large retail companies go bust by the end of this year. This is higher than losses seen in any previous year. If this continues, expected impact for job losses alone will reach almost 100,000.
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