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      • While the ad itself seems to have confused many viewers (audiences ranked it dead last in the USA TODAY Ad Meter rankings for the game), the results have still been huge for Coinbase: their chief product officer revealed that they saw over 20M hits on their landing page in just a single minute, and Coinbase has dominated the online techy conversation for the last 24 hours since the ad ran.
      www.branch.io/resources/blog/how-coinbase-did-it-a-teardown-of-the-2022-super-bowl-qr-code-commercial/

      How Coinbase Did It: A Teardown of the 2022 Super Bowl QR ...

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  3. www.usatoday.com › story › sportsCoinbase QR code Super Bowl ad: Crypto commercial confuses ...

    Feb 14, 2022 · Coinbase's QR code Super Bowl commercial confuses viewers. Amid the celebrity glitz and eight-figure budgets that go into Super Bowl commercials, somebody always goes minimalist. In...

    • Gabe Lacques

  4. www.branch.io › resources › blogHow Coinbase Did It: A Teardown of the 2022 Super Bowl QR ...

    Feb 15, 2022 · While the ad itself seems to have confused many viewers (audiences ranked it dead last in the USA TODAY Ad Meter rankings for the game), the results have still been huge for Coinbase: their chief product officer revealed that they saw over 20M hits on their landing page in just a single minute, and Coinbase has dominated the online techy ...

    • Does Coinbase's Super Bowl commercial confuse viewers?1
    • Does Coinbase's Super Bowl commercial confuse viewers?2
    • Does Coinbase's Super Bowl commercial confuse viewers?3
    • Does Coinbase's Super Bowl commercial confuse viewers?4
    • Does Coinbase's Super Bowl commercial confuse viewers?5

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  6. popculture.com › tv-shows › newsSuper Bowl 2022: QR Code Coinbase Ad Creates Spirited ...

    Feb 13, 2022 · One of the first spots during Super Bowl LVI to really confuse viewers at home was courtesy of Coinbase, which runs a cryptocurrency exchange platform. The bizarre commercial showed a simple QR code that bounced around the screen in front of a blank backdrop while the computerized melody of 'Money [...]

    • Daniel S. Levine

  7. theweek.com › culture › 1010165Inside Coinbase's successful QR code Super Bowl ad

    Feb 14, 2022 · If you watched Super Bowl LVI, you likely saw the now-legendary ad for cryptocurrency exchange platform Coinbase, which featured a color-changing QR code bounced around the screen à la The...

  8. www.adweek.com › commerce › coinbase-super-bowl-adCoinbase's Super Bowl Ad Drove Interest. But for Who? - Adweek

    The Coinbase commercial took viewers directly to their site through the QR code—however, based on search behavior, it appears that some of this traffic may have been driven by curiosity rather...

    • Brendan Condon

  9. variety.com › 2022 › tvCoinbase Super Bowl Ad: A QR Card and 60 Seconds of ... - Variety

    Feb 14, 2022 · Coinbase debuted a Super Bowl commercial that only featured a QR code, directing viewers to the cryptocurrency exchange's website.

  10. www.sportingnews.com › us › nflCoinbase spent nearly $14 million on its QR code Super Bowl ...

    Feb 14, 2022 · Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl...

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