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Jan 9, 2019 · Economic liberalization in India, the growing strength of the Indian diaspora and the shift to ‘glocal’ content have been some of the key drivers for Bollywood’s growth in the global market. Increasingly our films are finding a global audience and Bollywood actors are getting more substantial roles in Hollywood.
Jun 14, 2021 · Noting the growing popularity of Bollywood in China and its promotion as India’s soft power, this study attempted to further examine the extent to which Chinese audiences think and are aware of Bollywood as a representative of India’s soft power in China.
- Yanyan Hong
- 2021
Aug 23, 2023 · Legal streaming opens up Bollywood to new audiences. While Hindi films dominate India’s cinema, films in regional languages like Tamil, Telugu, Malayalam and others also boast legions of fans globally. As these industries grow as well, Indian cinema extends its influence beyond the Hindi heartland.
May 3, 2012 · With India's film industry celebrating its centenary, the BBC's Zubair Ahmed left Mumbai - the home of Bollywood - to discover the deep impact Indian cinema is making on non-Indian...
Dec 30, 2023 · Co-productions and remakes of Bollywood films have become more common, further expanding the reach of Indian cinema. Bollywood's influence is not limited to the Indian diaspora or international collaborations. It has also made a significant impact on other regional film industries within India.
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The Indian diaspora around the world has played a crucial role in spreading the popularity of Bollywood. Indians living abroad have carried their love for Indian films and music, organizing screenings, dance events, and cultural festivals that showcase the vibrancy of Bollywood.