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Oct 1, 2024 · From more interactive, insightful searching to text and image generation in seconds, use Copilot and Bing’s AI tools to find what you need, discover valuable new resources, and create what you envision. Learn how to harness the power of Copilot and Bing to do all this and more.
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Oct 1, 2024 · To improve the user experience and streamline our tools that empower creativity, Bing Image Creator is now Designer and Bing Chat is now Copilot. Create wow-worthy images with your words and AI with Designer, and try Copilot, your AI-powered search assistant for the web.
Microsoft Copilot is your companion to inform, entertain, and inspire. Get advice, feedback, and straightforward answers. Try Copilot now.
Nov 21, 2023 · To improve the user experience and streamline our tools that empower creativity, Bing Image Creator is now Designer and Bing Chat is now Copilot. Create wow-worthy images with your words and AI with Designer, and try Copilot, your AI-powered search assistant for the web.
- The basics of Copilot in Bing
- How does Copilot in Bing work?
- Identifying, measuring, and mitigating Risks
- Protecting privacy
- Copilot with commercial data protection
- Learn more
- About this document
Introduction
In February 2023, Microsoft launched the new Bing, an AI-enhanced web search experience. It supports users by summarizing web search results and providing a chat experience. Users can also generate creative content, such as poems, jokes, stories, and, with Bing Image Creator, images. The new AI-enhanced Bing runs on a variety of advanced technologies from Microsoft and OpenAI, including GPT-4, a cutting-edge large language model (LLM), and DALL-E, a deep learning model to generate digital images from natural language descriptions, both from OpenAI. We worked with both models for months prior to public release to develop a customized set of capabilities and techniques to join this cutting-edge AI technology and web search in the new Bing. In November 2023, Microsoft renamed the new Bing to Copilot in Bing. At Microsoft, we take our commitment to responsible AI seriously. The Copilot in Bing experience has been developed in line with Microsoft’s AI Principles, Microsoft’s Responsible AI Standard, and in partnership with responsible AI experts across the company, including Microsoft’s Office of Responsible AI, our engineering teams, Microsoft Research, and Aether. You can learn more about responsible AI at Microsoft here. In this document, we describe our approach to responsible AI for Copilot in Bing. Ahead of release, we adopted state-of-the-art methods to identify, measure, and mitigate potential risks and misuse of the system and to secure its benefits for users. As we have continued to evolve Copilot in Bing since first released, we have also continued to learn and improve our responsible AI efforts. This document will be updated periodically to communicate our evolving processes and methods.
Key terms
Copilot in Bing is an AI-enhanced web search experience. As it runs on a powerful, new technology, we start by defining some key terms. Machine learning models that help to sort data into labeled classes or categories of information. In Copilot in Bing, one way in which we use classifiers is to help detect potentially harmful content submitted by users or generated by the system in order to mitigate generation of that content and misuse or abuse of the system. Copilot in Bing is grounded in web search results when users are seeking information. This means that we center the response provided to a user’s query or prompt on high-ranking content from the web, and we provide links to websites so that users can learn more. Bing ranks web search content by heavily weighting features such as relevance, quality and credibility, and freshness. We describe these concepts in more detail in How Bing Delivers Search Results (see “Quality and Credibility” in “How Bing Ranks Search Results”). We consider grounded responses to be responses from Copilot in Bing in which statements are supported by information contained in input sources, such as web search results from the query or prompt, Bing’s knowledge base of fact-checked information, and, for the chat experience, recent conversational history from the chat. Ungrounded responses are those in which a statement is not grounded in those input sources. Large language models (LLMs) in this context are AI models that are trained on large amounts of text data to predict words in sequences. LLMs are capable of performing a variety of tasks, such as text generation, summarization, translation, classification, and more. The metaprompt is a program that serves to guide the system’s behavior. Parts of the metaprompt help align system behavior with Microsoft AI Principles and user expectations. For example, the metaprompt may include a line such as “communicate in the user’s language of choice.” A method or combination of methods designed to reduce potential risks that may arise from using AI-driven features in Copilot in Bing. Text, voice, images, and/or other enabled queries a user sends to Bing as an input to the model that powers new AI-driven generative experiences in Bing. For example, a user might input the following prompt: “I am planning a trip for our anniversary in September. What are some places we can go that are within a 3-hour flight from London Heathrow?” The text a user sends to Bing from the search bar for web search. In this document, we distinguish a query (for web search) from a prompt (for AI-driven generative experiences in Bing). For example, a user might input the following query to search the web: “travel destinations near London Heathrow airport” Techniques used by experts to assess the limitations and vulnerabilities of a system and to test the effectiveness of planned mitigations. Red team testing and stress-testing are used to identify potential risks and are distinct from systematic measurement of risks. The text, image, charts, etc. that Copilot in Bing outputs in response to a prompt. Synonyms for “response” include “completion,” “generation,” and “answer.” For example, Bing may provide the following response to the prompt that we used in the definition of 'prompt’ above: “Congratulations on your anniversary! �� There are many places you can go that are within a 3-hour flight from London Heathrow. According to one source, some of the weekend escapes within three hours by plane from London are Bilbao, Copenhagen, Reykjavik, and Stockholm 1, 2. Another source suggests some of the best places to go in Europe in September are Krakow, Florence, and Lisbon 3, 4. You can also check the direct flights from London Heathrow to various destinations and see what appeals to you 5. I hope you have a wonderful trip!” Classifiers Machine learning models that help to sort data into labeled classes or categories of information. In Copilot in Bing, one way in which we use classifiers is to help detect potentially harmful content submitted by users or generated by the system in order to mitigate generation of that content and misuse or abuse of the system.
With Copilot in Bing, we’ve developed an innovative approach to bring state-of-the-art LLMs to web search. When a user enters a prompt in Copilot in Bing, the prompt, recent conversation history, the metaprompt, and top search results are sent as inputs to the LLM. The model generates a response using the user’s prompt and recent conversation history to contextualize the request, the metaprompt to align responses with Microsoft AI Principles and user expectations, and the search results to ground responses in existing, high-ranking content from the web.
Responses are presented to users in several different formats, such as traditional links to web content, AI-generated summarizations, images, and chat responses. Summarizations and chat responses that rely on web search results will include references and a “Learn more” section below the responses, with links to search results that were used to ground the response. Users can click these links to learn more about a topic and the information used to ground the summary or chat response.
In the Copilot experience, users can perform web searches conversationally by adding context to their prompt and interacting with the system responses to further specify their search interests. For example, a user might ask follow-up questions, request additional clarifying information, or respond to the system in a conversational way. In the chat experience, users can also select a response from pre-written suggestions, which we call chat suggestions. These buttons appear after each response from Copilot and provide suggested prompts to continue the conversation within the chat experience. Chat suggestions also appear alongside summarized content on the search results page as an entry point for the chat experience.
Copilot in Bing also allows a user to create stories, poems, song lyrics, and images with help from Bing. When Copilot in Bing detects user intent to generate creative content (for example, the prompt begins with “write me a …”), the system will, in most cases, generate content responsive to the user’s prompt. Similarly, when Copilot in Bing detects user intent to generate an image (for example, the prompt begins with “draw me a …”), the system will, in most cases, generate an image responsive to the user’s prompt. In Visual Search in Chat experience, with an image taken by the user’s camera, uploaded from the user’s device, or linked from the web, users can prompt Copilot in Bing to understand the context, interpret, and answer questions about the image. In the Microsoft Designer experience that users can access through Copilot in Bing, users can not only generate images using prompts, but also resize or restyle them, or make edits such as blurring background or making colors more vivid.
Users with Microsoft accounts (MSA) now also have an option to subscribe to Copilot Pro that offers an enhanced experience, including accelerated performance, faster AI image creation, and soon the ability to create your very own Copilot GPTs. Copilot Pro is currently available in limited countries, and we plan to make Copilot Pro available in more markets soon.
In the Copilot experience, users can access Copilot GPTs. A Copilot GPT, like Designer GPT, is a custom version of Microsoft Copilot on a topic that is of particular interest to you, such as fitness, travel, and cooking, that can help turn vague or general ideas into more specific prompts with outputs including texts and images. In Copilot users can see available Copilot GPTs, and users with Copilot Pro accounts will soon have access to the Copilot GPT Builder, a feature that allows users to create and configure a custom Copilot GPT. The Responsible AI mitigations mentioned above for Copilot in Bing apply to Copilot GPTs.
Like other transformational technologies, harnessing the benefits of AI is not risk-free, and a core part of Microsoft’s Responsible AI program is designed to identify potential risks, measure their propensity to occur, and build mitigations to address them. Guided by our AI Principles and our Responsible AI Standard, we sought to identify, measure...
Microsoft’s longstanding belief that privacy is a fundamental human right has informed every stage of Microsoft’s development and deployment of Copilot in Bing experience. Our commitments to protecting the privacy of all users, including by providing individuals with transparency and control over their data and integrating privacy by design through...
Copilot with commercial data protection, formerly known as Bing Chat Enterprise (“BCE”), was released by Microsoft in free public preview in July 2023 as a free add-on for certain M365 customers. Copilot with commercial data protection is an AI-enhanced web search experience for enterprise end users.
Learn more about responsible AI
This document is part of a broader effort at Microsoft to put our AI principles into practice. To find out more, see: Microsoft's Approach to Responsible AI Microsoft’s Responsible AI Standard Microsoft’s Responsible AI resources Microsoft Azure Learning courses on Responsible AI
Learn more about Copilot in Bing
Introducing the new Bing Terms of Use and Code of Conduct Frequently asked questions
Learn more about Copilot with commercial data protection
Overview of Copilot with commercial data protection End User Terms of Use Frequently asked questions
© 2023 Microsoft. All rights reserved. This document is provided "as-is" and for informational purposes only. Information and views expressed in this document, including URL and other Internet Web site references, may change without notice. You bear the risk of using it. Some examples are for illustration only and are fictitious. No real associatio...
Sep 27, 2024 · Does Copilot work with Bing SafeSearch settings? Yes, Copilot works with all Bing SafeSearch settings, including Strict. Does Microsoft Copilot fall under the terms of the Data Protection Addendum (DPA)?
Dec 1, 2023 · As previously announced, Bing Chat and Bing Chat Enterprise recently changed to Copilot to make AI-powered web chat more accessible with a simplified user experience at copilot.microsoft.com. This experience is already available today.
