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Create a breathtaking and comprehensive core portfolio across front-engine, SUV and mid-engine, enhanced by a strategically aligned Specials programme. Deepen the integration of sustainability into our business and improving our performance through our Racing.
Aston Martin brand to the Formula One® grid for the first time since 1960. Focused on sustainability Aston Martin is embracing a new, driving ambition: to be a world-leading sustainable ultra-luxury automotive business. This ambition is the central objective of our new sustainability strategy, Racing. Green. Our strategy
Jul 10, 2024 · Key Takeaways: Aston Martin’s marketing strategy focuses on exclusivity and luxury, appealing to discerning customers. The association with James Bond enhances the brand’s credibility and allure. Aston Martin differentiates itself by offering limited production numbers and personalized options.
Apr 7, 2021 · An in-depth on Aston Martin business, pricing, and product strategies analysed through the 8Ps marketing framework that define the overall company's strategy
Jul 20, 2022 · Aston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers. Aston Martin has made the most significant investment into its brand in over a decade, as it strategically repositions to “reach a wider customer base”.
- Niamh Carroll
Jul 19, 2022 · 20 July 2022, Gaydon, UK: Aston Martin’s iconic wings are taking flight into an intense new era, with the British ultra-luxury marque today launching a bold new creative brand strategy and global marketing campaign to further accelerate its growth amongst new audiences.
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Enhanced key strategic foundations, while delivering amidst a challenging operating environment. FY performance in-line with outlook; strong Q4 performance and demand across the portfolio. FY 2022 revenue up 26% year-on-year with record total ASP of more than £200k. c.80% of current range GT/Sports sold out for 2023 ahead of upcoming launches ...
