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1. www.sortlist.co.uk › blog › marketing-ployMarketing Ploy: See If You Can Spot Them in These 8 Examples

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   Sep 28, 2021 · Despite aiming to boost sales and brand visibility, such ploys can erode trust if consumers feel misled. Recognising common tactics like scarcity, strategic product placement, and false discounts empowers consumers. Ethical marketing practices are crucial to maintain trust and reputation amidst the use of such tactics.

2. statuslabs.com › blog › what-is-reputational-risk-damageAssessing the Risk of Reputational Damage - Status Labs

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   Reputational damage is the loss of financial and/or social capital, as well as market share, resulting from damage to a company’s reputation. While your reputation is considered an intangible asset, the impact of reputational damage is not.

3. blog.hootsuite.com › brand-reputationBrand Reputation Management: 10 Strategies to Avoid Damage

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   Jun 29, 2023 · Your brand’s reputation is impacted by many different factors, such as: The quality and relevance of your products or services. How you interact with customers or potential clients. The brand values you promote (in words or actions) How you handle a crisis or mistake. Your employees’ or partners’ behavior.

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4. smallbusiness.chron.com › marketing-ploy-20924What Is a Marketing Ploy? - Small Business

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   Thus, a marketing ploy can hurt a company's reputation. Advertisement. Article continues below this ad. Examples. Many types of marketing ploys exist. Some are more creative than others. A...

5. www.netreputation.com › reputation-damagePreventing and Mitigating Reputation Damage | NetReputation

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   Sep 6, 2024 · Companies can protect their reputation and prevent reputational damage by assessing reputational risk, managing reputational risk, building a strong brand and online presence, and establishing a reputation management framework.

6. bizfluent.com › what-is-a-marketing-ployWhat Is a Marketing Ploy? - Bizfluent

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   Jan 1, 2021 · Generally, marketing ploys entail using a gimmick or clever angle to push your company’s product. If your marketing ploy is lighthearted and fun, people will respond well. But if it’s manipulative or sneaky, it can damage your company’s reputation.

7. People also ask

   Do marketing ploys damage your company's reputation?

   • Small-business owners can use marketing ploys to promote their products or services. Generally, marketing ploys entail using a gimmick or clever angle to push your company’s product. If your marketing ploy is lighthearted and fun, people will respond well. But if it’s manipulative or sneaky, it can damage your company’s reputation.

   What Is a Marketing Ploy? | Bizfluent

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   How can a company protect their reputation?

   • Companies can protect their reputation and prevent reputational damage by assessing reputational risk, managing reputational risk, building a strong brand and online presence, and establishing a reputation management framework. How to Mitigate and Repair Reputation Damage?

   Preventing and Mitigating Reputation Damage | NetReputation

   www.netreputation.com/reputation-damage/

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   What is reputational damage?

   • Reputational damage is the loss of financial and/or social capital, as well as market share, resulting from damage to a company’s reputation. While your reputation is considered an intangible asset, the impact of reputational damage is not.

   Assessing the Risk of Reputational Damage - Status Labs

   statuslabs.com/blog/what-is-reputational-risk-damage

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   Does a Bad Reputation affect your business?

   • What’s more, it doesn’t take a bad reputation for your business to experience reputational damage. Businesses with just one negative article online risk losing up to 22% of prospective customers, and this number increases quickly; businesses with four or more negative articles can experience a loss of up to 70% of prospective customers.

   Assessing the Risk of Reputational Damage - Status Labs

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   How can a company reduce reputation damage?

   • Demonstrate a commitment to ethical business practices to reduce the likelihood of reputation damage. Here are a few ways you can do this: Practicing integrity can safeguard your reputation. It will also help attract and retain customers, employees, and investors. 5. Train employees on reputational risk management

   Managing Reputational Risks: 6 Strategies for Businesses

   reputation911.com/managing-reputational-risk/

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   What happens if a reputation crisis hits your business?

   • When a reputation crisis hits, your business must have a plan in place to respond. If you don’t, your business is at higher risk of experiencing reputational damage that can harm your business in the short- and long-term.

   Assessing the Risk of Reputational Damage - Status Labs

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8. reputation911.com › managing-reputational-riskManaging Reputational Risks: 6 Strategies for Businesses

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   May 24, 2023 · Misconduct and illegal activities are huge reputational risks. Demonstrate a commitment to ethical business practices to reduce the likelihood of reputation damage. Here are a few ways you can do this: Implement clear corporate ethics policies; Provide regular training; Establish a system for reporting and addressing ethical concerns ...