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- According to Facebook, Live videos lead to discussion amongst viewers and gain up to six times more interactions over regular posted videos.
biteable.com/blog/facebook-live-organic-reach/
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May 23, 2022 · 40% of marketers claim the biggest benefit of creating video content is to help customers understand its products and services. 36% of marketers say the biggest benefit of video content is that it gets more engagement than other types of marketing.
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Jun 29, 2022 · Live-action videos are leveraged most often, have the biggest ROI, are the most effective for lead generation, and get the most engagement. Use of live-action video will grow significantly in 2022, as 55% plan to use it for the first time ever and 48% of all video marketers will invest more in live-action than any other video style. 2. Animated ...
9. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022)
Sep 21, 2021 · In short: when Live broadcasts are pitted against standard posted videos, there really is no competition — Live videos are the clear winner in terms of reach, engagement, and social proof. But although Live may seem like a magical engagement machine, posted videos have advantages as well.
- The video streaming market is expected to reach $330.51 billion by 2030. The live video segment was already experiencing solid growth and increased need for on-demand video when the COVID-19 outbreak happened.
- Live video statistics show 42% of the US population has streamed a live video online. As many as 42% of the people in the US choose to watch live video streams as a way to engage with their friends online.
- 63% of those aged between 18 and 34 have watched live videos. As suggested by live video statistics, Millennials and Gen Zers are the biggest live video audience.
- Live videos are preferred by 35% of marketers. Live video marketing statistics reveal more than one-third of marketers are reaping the benefits of this type of digital marketing.
Mar 26, 2024 · Posts with a video get 10x more engagement than those without video. Adding a website button to your Twitter video ad can drive a 2x higher clickthrough rate. Ninety-three percent of Twitter videos are watched on mobile devices.
Sep 3, 2024 · According to an article published by Live Reacting, live videos on Facebook are better for driving engagement than regular pre-recorded content. Creators can expect around 3X more engagement on live content than its traditional counterpart.
