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Research from the National Center for Accessible Media (NCAM) found that videos with captions see a 40% increase in viewer retention compared to those without. A case study by Facebook revealed that captioned video ads increase view time by an average of 12%.
- But First, What Is A Caption?
- Benefits of Captions For YouTube
- How to Add Captions to Your Video
- What Are subtitles?
- Captions vs Subtitles: What Should You use?
A caption is a brief description or summary of any kind of visual. On YouTube, we most commonly associate it with the button on the bottom right side of the video player, labeled “CC.”
Captioning your content is an extra step in the editing or upload process, but it's worth the effort. Here's why!
While YouTube does provide its own tool to create and add real-time captions, the result is usually riddled with errors. The same issue also exists in the case of the live captioning feature. But this issue can be resolved very easily with a few hours of manual editing. Alternatively, you can use third-party software like Rev, which takes care of t...
Subtitles let you translate dialogue spoken in a different language or provide an alternative text for viewers. Captions, on the other hand, are primarily used to display the spoken dialogue and other sounds in a video, including sound effects and music cues.
Depending on your audience, you might need both. Captions are helpful for all viewers on YouTube, but subtitles are essential and useful when you have a multicultural audience. For example, if you have both English-speaking and Mandarin-speaking viewers, you might consider subtitles for those languages so all viewers can understand your content. So...
Sep 7, 2023 · Adding subtitles and captions to your videos can lead to an impressive 80% increase in views, making them an incredibly powerful tool for boosting engagement. Subtitles and captions not only provide accessibility benefits, but also enable you to reach a larger audience by overcoming language barriers.
A study by Facebook revealed that captioned video ads increased view time by an average of 12%. This demonstrates the effectiveness of captions in capturing and retaining viewer attention on social media.
Feb 10, 2021 · According to a study by PLY Media, 66 % of videos without captions are watched until the end, compared to 91 % videos with captions. Facebook statistics show that adding subtitles may increase view time by 12 %.
Short-form captions displayed a few words at a time and in bold enough font can increase audience retention. More importantly, they can also improve content comprehension and reading speed. Not only do video captions drive engagement, but they also drive home your content's message.
Studies show that captions can increase the average watch time of videos. To measure this: Watch Time: Compare the average watch time of videos with and without captions. Engagement Metrics: Look at likes, shares, and comments on captioned vs. non-captioned videos. Retention Rates: Track how many viewers watch your videos to completion.
