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    • Stronger preference for international music

      • Moreover, TikTok appears to drive the glocalization of music, elevating local artists to regional or global platforms. TikTok users show a stronger preference for international music than the average listener, contributing to the growth of fan bases without borders and the global success of artists across various genres.

      TikTok's Musical Influence: 62% of US Users Pay for ... - Octiive

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  3. www.musicweek.com › digital › readTikTok publishes impact report on music discovery and consumption

    Nov 21, 2023 · TikTok‘s audience exhibits a “unique preference for international music”, far exceeding that of the average listener across all markets analysed. • In the UK, TikTok users are 77% more likely to...

  4. www.musicbusinessworldwide.com › files › 20232023 Music Impact Report - Music Business Worldwide

    international music, far exceeding that of the average listener across all markets analyzed. This is most evident in their music streaming preferences. US In the US, nearly half (46%) of TikTok users listen to music that is not in English, which is 27% more likely than music listeners overall. This audience is also 33% more likely to consider ...

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  6. www.musicinafrica.net › magazine › tiktok-users-mostTikTok users ‘most fervent music consumers’ - Music In Africa

    Nov 22, 2023 · The platform’s audience demonstrates a distinct preference for international music, surpassing the average listener across all analysed markets. In the UK, TikTok users express a 77% higher likelihood of desiring access to global music artists compared to average music listeners.

  7. www.weforum.org › world-consume-music-infographicHow does the world consume music? Spotify, TikTok, radio ...

    Feb 9, 2023 · Paid subscription services were the most preferred option for listeners in 2022, accounting for 24% of the main platform share. Short-form video platforms like TikTok are a fast-growing medium for music consumption, with 8% of primary music listeners.

  8. newsroom.tiktok.com › en-us › new-studies-quantifyNew studies quantify TikTok's growing impact on culture and music

    Jul 21, 2021 · 67% of TikTok users would prefer to see videos from brands featuring popular or trending songs on TikTok. TikTokers also love seeing original brand content, with 65% of TikTokers preferring content from brands that features original sounds.

    • Do TikTok users prefer international music?1
    • Do TikTok users prefer international music?2
    • Do TikTok users prefer international music?3
    • Do TikTok users prefer international music?4
    • Do TikTok users prefer international music?5

  9. newsroom.tiktok.com › en-us › music-impact-reportMusic Impact Report confirms: TikTok Fuels Music Discovery

    Globally, TikTok‘s audience exhibits a unique preference for international music, far exceeding that of the average listener across all markets analyzed. In the UK, TikTok users are 77% more likely to want access to global music artists compared to average music listeners.

  10. eatthismusic.com › 2023/04/21 › tiktoks-impact-onTikTok’s impact on music discovery and exposure through the ...

    Apr 21, 2023 · TikTok has emerged as a central platform for music discovery worldwide, with songs often going viral after being featured in videos created by users. A study by MusicWatch found that 25% of TikTok users discover new songs through the app, making it a powerful tool for music promotion [2].

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