Search results
Aug 1, 2024 · The Nike Swoosh logo was designed by Carolyn Davidson, a graphic design student at Portland State University, in 1971. Discover the captivating story behind the Nike Swoosh logo. Learn about its origins, the designer Carolyn Davidson, and how this iconic symbol became synonymous with athletic excellence and global branding.
Oct 31, 2023 · In their first 16 years, Nike averaged an incredible compound annual growth rate (CAGR) of 44%, according to the Harvard Business Review. They expanded from just $22,000 in sales in 1964 to almost $1 billion by 1980. So let the numbers speak for themselves. When Michael Jordan first donned the Air Jordan I in 1985, Nike was already well on its ...
- (1)
May 19, 2022 · First introduced in 1988, this logo is arguably the most important in Jordan Brand’s history and is adored by sneakerheads all around the world. While the first two Air Jordan releases instead bore the wings logo, the late Peter Moore decided that the look was too childish when he began creating the AJ3.
- 1984-85 Nike Air Jordan I
- 1986-87 Nike Air Jordan II
- 1988 Nike Air Jordan III
- 1989 Nike Air Jordan IV
- 1990-91 Nike Air Jordan V
- 1991 Nike Air Jordan Vi
- 1992 Nike Air Jordan VII
- 1992 Nike Air Jordan VIII
- 1993 Nike Air Jordan IX
- 1994 Nike Air Jordan X
The great-great-grandfather is the Air Jordan 1. The OG. Just like Jordan in his first season in the NBA, this sneaker set the world alight. And still does to this day. MJ himself wore Converse throughout his college career and was more drawn to adidas before signing with Nike. It took incredible design by Peter Moore on this shoe to convince him t...
Removing the Swoosh was a big call by Nike, but it paid off as they moved swiftly into forming a fresh brand for the game of basketball. Nicknamed ‘The Italian Stallion’, the Air Jordan 2was the only one to be produced in Italy. It brought a newer, more modern shape to the court, moved the ‘Wings’ logo to the tongue and switched the original colour...
The third iteration of the AJ brought a new design mind into the fray, the aptly-named Tinker Shoefield. Not Shoefield, we meant Hatfield. He was a tinkerer though as will be seen over future years. As he was aiming to leave Nike, the Air Jordan 3reportedly changed Jordan’s mind. Could this have been the reason the new ‘Jumpman’ logo was added? He ...
Coming in a choice of 4 original colourways, this model was the first to be released to the global market. The beginning of a ginormous, well-oiled, money-spinning machine for Nike and Jordan. Another sneaker in the collection that profited from product placement, the Air Jordan 4appeared in the popular Spike Lee movie ‘Do The Right Thing’ and ceme...
By this point, MJ was well and truly established in his no.23 vest for the Bulls. It was time for Nike to add his iconic number to the shoe. With a reflective tongue, translucent sole and lace locks, the Air Jordan 5was a bold look to add to the collection. But, we knew Tinker Hatfield was capable of changing it up. He even added breathable mesh si...
This was the last ever shoe to feature the Nike Air logo. It’s also a culturally important sneaker, as MJ was wearing the black/infrared colourway when he helped sink the LA Lakers in the NBA finals of 1991, winning his first championship and second 'Most Valuable Player' accolade in the process. Arriving in 5 original colourways, the Air Jordan 6h...
A total refresh of style from Nike’s main man, Tinker Hatfield. Jordan was dominating in the NBA but that wasn’t as important as starring alongside Bugs Bunny in a TV commercial. Which actually happened. Early thinking for ‘Space Jam’ by any chance? Nike could never be accused of missing a marketing trick, creating a unique Olympic colourway for Jo...
Their second release in a year, this one was timed to coincide with the new 1992-93 NBA season. Nicknamed ‘The Punisher’, this shoe gave unprecedented levels of traction, helping its wearer pivot quicker and sharper on the court. Like MJ needed any more help... Whilst the Air Jordan 8was a heavier shoe than previous models, it had a more futuristic...
If you haven’t watched ‘The Last Dance’, spoiler alert. MJ, whilst still the best player in the league by a country mile, decided to retire from basketball at only 30 years old. This is the first time His Airness wouldn’t wear an AJ release on the hardwood. Inspired by baseball cleats that Jordan wore with bat in hand as a junior, ironically a game...
Another shoe that missed plenty of Jordan’s slam dunking action, he was instead hitting home runs for the Birmingham Barons in the USA's minor baseball league. Think of it like Neymar quitting PSG to play minor counties cricket. Bizarre. Clean lines and lateral shapes were the ingredient of this sneaker, built as a tribute to the man himself. Jorda...
Picture this: A swoosh—just a graceful, curved line—transformed into an emblem that not only represents a sports giant but also embodies the very spirit of athleticism. Fun fact: The Swoosh’s design was inspired by the wing of Nike, the Greek goddess of victory, and was created by a graphic design student who was paid just $35 for her work.
Apr 5, 2023 · Just as iconic as "Just Do It" is, so is the Nike Swoosh, but it predates the catchy slogan by 17 years. Nike was founded by Knight and Bill Bowerman in 1971. They were track athletes who were ...
People also ask
Did Air Jordan have a swoosh?
Why does Nike have a swoosh?
Is the Nike swoosh the same as 'just do it'?
When did the Swoosh come out?
What is the Nike Swoosh logo?
How much does a Nike swoosh cost?
Aug 19, 2022 · However, it did not last long as it was during this period that Nike started endorsing famous athletes like Michael Jordan. 1995-Present. From 1995 til the present, the swoosh by itself became the hallmark symbol of Nike. Today, the logo stands for athleticism, speed, and high-quality performance in clothing design.
