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  1. They were discovered by Michael Bivins. ABC's debut album Coolin' at the Playground Ya Know! was released on February 11, 1991. [6]

  2. May 26, 1991 · The group recorded a demo tape in Tresvant’s home studio early last year and was thrilled when Michael Bivins, a member of Bell Biv DeVoe and also part of New Edition, heard the tape one day...

  3. In the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts (Boyz II Men, Another Bad Creation, and MC Brains) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records.

  4. Jan 19, 1992 · As head of Biv Entertainment, he also discovered the kiddie soul group Another Bad Creation, another Motown act that had a million-selling album. In fact, Boyz II Men sang background vocals on...

  5. Bivins went on to discover other artists, including MC Brains, Another Bad Creation, and 702, thereby expanding his roster of talent, which he nicknamed The East Coast Family. What’s more,...

  6. He also discovers, manages, and produces for other acts, most notably Sudden Impact, Another Bad Creation, MC Brains, Boyz II Men, and 702, all of whom were signed to his Motown distributed label Biv 10 Records. He serves as the music entrepreneur and A&R man of both of his own acts.

  7. Another Bad Creation was an American hip hop and R&B musical group from Atlanta, Georgia. Made up of preteens, A.B.C. were discovered by Michael Bivins of New Edition and Bell Biv DeVoe fame.