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Canada Dry Ginger Ale
- Jack Benny first appeared on radio as a guest of Ed Sullivan in March 1932. He was then given his own show later that year, with Canada Dry Ginger Ale as a sponsor – The Canada Dry Ginger Ale Program, beginning May 2, 1932, on the NBC Blue Network and continuing there for six months until October 26, moving the show to CBS on October 30.
en.wikipedia.org/wiki/The_Jack_Benny_Program
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On October 1, 1944, the show became The Lucky Strike Program Starring Jack Benny, when American Tobacco 's Lucky Strike cigarettes took over as his radio sponsor, through to the mid-1950s. By that time, the practice of using the sponsor's name as the title began to fade.
Lucky Strike was the sponsor. Benny did his opening and closing monologues before a live audience, which he regarded as essential to timing of the material. As in other TV comedy shows, a laugh track was added to "sweeten" the soundtrack, as when the studio audience missed some close-up comedy because of cameras or microphones obstructing their ...
- He Was A Reluctant Maestro
- He Stunk at School
- He Could’Ve Toured with Groucho
- He Heard Crickets Chirp
- He Found His Voice
- He Gave Himself A Nickname
- He Was Best Friends with A Comedy Giant
- He Was A Ladies’ Man
- He Had A Crazy Ex-Girlfriend
- He Slighted The Wrong Girl
Jack Benny was born Benjamin Kubelsky in Chicago, Illinois, on February 14, 1894. His parents bought him a violin when he was six years old, hoping one day he would become a great musician. The good news was he loved the violin. The bad news was he loathed practicing. Still, he became an accomplished player—mostly to get out of doing things he cons...
Benny hated school and homework. He was a daydreamer who played hooky frequently. When he did go to school, he pulled pranks, and they were disgusting.He enjoyed stuffing Limburger cheese into his homeroom radiators to stink up the entire class. He flunked out of high school and business college. His own father fired him from the family store. It s...
Before the legendary Marx Brothersbrought their comedy act to Hollywood, they toured the vaudeville circuit with their mother Minnie, stopping in Benny’s hometown of Waukegan, Illinois in 1911, Minnie noticed how quickly Benny picked up new music and offered him a job playing for her sons on tour. His parents wouldn’t hear of it. They considered sh...
A year later, Benny was out of the pit and playing on stage with pianist Cora Salisbury. His parents only agreed to let them tour together because Cora was a respectable widow who promised to keep Benny safe from “loose” women. When Cora left the act, Benny toured for five years with musician Lyman Woods. They thought they’d hit the big time when t...
In 1917, Benny joined the Navy, often taking part in talent shows to entertain his fellow sailors. One night, the salty crowd booed his sappy song choice so loudly that Benny completely froze. But then he made a life-altering hail mary:Speaking to an audience usually gave him the shakes, but out of pure self-preservation, he managed to ad-lib a few...
Back when Benny was performing with Cora under his real name, Benjamin Kubelsky, famous violinist Jan Kubelik had a hissy fit over the sound-alike name and threatened to sue. Benny started performing as Ben K. Benny, but in 1921, lawyers for comedian/fiddler Ben Bernie put pressure on him to change his name once again. This time he chose a nickname...
Benny met fellow comedian George Burnsduring their earliest days in vaudeville, even before George married Gracie Allen and formed the iconic Burns and Allen duo. Neither of them would ever be the same again. Benny thought Burns was the funniest man alive, and sometimes would only have to look at him to start laughing. They adored each other and we...
Benny liked to say his shyness kept him from being great with the ladies. George Burns told a much more scandalous story:He claimed that Benny “slept with every girl from coast to coast”. He especially liked married women, and traded their names and phone numbers with other actors touring the circuit. Of course, this was when Benny was single. When...
Benny had an intense romance with a dancer named Mary Kelly. She was thirsty for drama and kept dumping Benny just so she could win him back again. She’d declare they had to get married, then say it was impossible because she was Catholic and he was Jewish. She’d tell him she never wanted to see him again, then demand to know why he hadn’t written....
The love of Benny’s life was his wife of 44 years, Mary Livingstone. She was only 17 when they met in 1921, and still known as Sadie Marks. Zeppo Marx had dragged Benny to a Passover Seder where the host thought Benny might like to hear his daughter Sadie play her violin. He thought wrong. Benny had no interest in listening to an amateur audition a...
At the end of the 1943-44 radio season, Jack’s contract with sponsor General Foods, makers of Jell-O and Grape Nuts Flakes, was up. General Foods had been sponsoring the program since 1934, but there was a semblance of light tension between the two parties.
Feb 17, 2023 · After eight incredibly successful seasons touting Jell-O, sponsor General Foods decided to have the Benny team switch to another of its products, Grape Nuts, from October 1942. Two years later Lucky Strike cigarettes took over for a marathon run which lasted until the show’s eventual demise over ten years later.
Jun 1, 2019 · Fuller-Seeley has written a group biography and study of the performers, writers, producers, directors, radio and television network and film studio personnel, sponsors, and advertising executives who worked on not just Benny's eponymous radio show but also his films, live theatrical performances, southern California promotional work, and ...
Oct 26, 2021 · In the 1930s, when he was starting out on radio, Jack's greeting, “Jello again, this is Jack Benny,” almost got him fired until his sponsor realized that Jello was fast becoming synonymous with gelatin-based product.
