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- The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme.
olympics.com/ioc/partners/coca-cola-mengniu
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Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Its renewed partnership until at least 2032 extends the Company’s association with the Olympic Movement to a historic 104-year relationship.
- Coca-Cola and the Olympic Games celebrate 90 years of ...
After 90 years of continuous support, Coca-Cola has once...
- Coca-Cola and the Olympic Games celebrate 90 years of ...
After 90 years of continuous support, Coca-Cola has once again been sponsoring the Olympic Torch Relay, refreshing Olympic athletes, officials, volunteers and spectators with its beverages and engaging consumers with exciting activities during the Olympic Winter Games PyeongChang 2018.
- Coca-Cola's Architectural Marvel
- Pulling The Tab on The Future
- A Unifying Force in Seoul
- The Coca-Cola Beatbox
- Rio's Miniature Masterpieces
- Embracing The Warmth of Pyeongchang
- A Sustainable Vision For Tokyo
- Pinning Down The Olympic Spirit
- Coca-Cola's Olympic Games Legacy
The 1960 Rome Olympics was a tableau of not only human excellence and athletic prowess but also of corporate innovation. One corporate titan, Coca-Cola, stood out from the crowd, their iconic red and white logo a familiar sight against the backdrop of the games. Yet, their role in these games was about to transcend their traditional avatar.
Coca-Cola's connection with the Olympics has always thrived on a pulse of continuous innovation and agile adaptation. The company's uncanny ability to anticipate trends and adapt to the changing needs of its customers has been a crucial element in its enduring partnership with the international sporting event. The Olympics have offered a global s...
In 1988, amidst the skyscrapers of Seoul and the intense competition of the Olympic Games, Coca-Cola stepped into a role that was larger than itself. The world was watching, not just the athletes, but also the nations they represented. The divided Korean Peninsula was a particularly tense focal point. Yet, amid political posturing and Cold War te...
As the Olympic flame made its way to London in 2012, Coca-Cola, a long-time supporter and partner of the games, prepared to once again demonstrate its remarkable knack for innovation. Yet this time, the innovation was not in a can or a bottle, but in an architectural marvel that bridged the gap between sports and music: the Coca-Cola Beatbox.
When the Olympic torch was lit in Rio de Janeiro in 2016, Coca-Cola, ever the innovator, decided to do something different. Instead of just plastering their logo across billboards or releasing themed cans, they chose to celebrate the spirit of the games in a unique and intimate way. They turned to the art of miniaturization, creating a collection...
The 2018 Winter Olympics in PyeongChang, South Korea, set the stage for a unique blend of competitive spirit and camaraderie, a melting pot of cultures and nations drawn together by the love of sport. Amid the icy slopes and breathtaking winter landscapes, Coca-Cola unveiled an innovation that promised to warm hearts and inspire connections: the ...
As the 2020 Tokyo Olympics approached, the world was grappling with environmental concerns that demanded immediate action. Climate change and the issue of waste management were in the global spotlight, and the call for more sustainable practices echoed in every industry. Coca-Cola, a brand with a global footprint, heard this call and responded in...
The Olympic Games are steeped in traditions that extend far beyond the athletic events themselves. One such tradition is the art of pin trading, a custom that has enchanted fans and athletes alike for decades. It's a ritual that fosters connection, camaraderie, and a shared appreciation for the spirit of the games. And it's a tradition that Coca-...
As we look ahead to the 2028 Olympic Games, Coca-Cola will celebrate an incredible milestone: 100 years of partnership with the Olympic Games. This extraordinary legacy makes it one of the longest-running and most iconic sponsorships in the history of the games. The brand's unwavering dedication to innovation, unity, and environmental sustainabil...
In our role as a Worldwide Partner of the Olympic and Paralympic Games and Presenting Partner of the Paris 2024 Olympic Torch Relay, The Coca‑Cola Company will refresh athletes, officials, and spectators with its diverse portfolio of beverages, including Coca‑Cola, Powerade, Fuze Tea and smartwater.
May 9, 2024 · In 1985, Coca-Cola participated in the launch of the TOP program, which brought together the largest sponsors of the International Olympic Committee – then numbering less than a dozen.
Jun 24, 2019 · The Coca‑Cola Company is the longest continuous sponsor of the International Olympic Committee (IOC), and today it announced it is extending its relationship another 12 years, for a total of a historic 104 years.
Coca‑Cola has been associated with the Olympic Games since 1928, longer than any other corporate supporter. As a global event, the Olympic Games also give us a unique opportunity to refresh and celebrate with sports fans in the more than 200 countries where we do business.
