Search results
Sep 2, 2019 · 'The notion of being perceived as an underdog can be manipulated – you can see that being done time and time again in politics. If you search on the internet, for the election for the presidency, put the name of a candidate and the term underdog and I would say that more than half of them would say at some point "I am the underdog in the race".
Oct 1, 2019 · implications of underdog identity. ‘The notion of being . perceived as an underdog can be manipulated – you . can see that being done time and time again in politics. Key sources.
Aug 23, 2010 · Four studies demonstrate that the underdog brand biography effect is driven by identity mechanisms: we show that the effect is (a) mediated by consumers' identification with the brand, (b) greater for consumers who strongly self-identify as underdogs, (c) stronger when consumers are purchasing for themselves versus for others, and (d) stronger in cultures in which underdog narratives are part ...
- Neeru Paharia, Anat Keinan, Jill Avery, Juliet B. Schor
- 2011
From politics to sports to business, people are quick to categorize those at a competitive disadvantage as 'underdogs.' Moreover, there is ample anecdotal support that people align themselves with underdogs, a phenomenon called "the underdog effect". A series of studies was conducted to examine the scope and limitations of the underdog effect. In Study 1, participants consistently preferred ...
Apr 7, 2021 · underdog identity can inspire the motivation and effort necessary to overcome great challenges . and achieve success (Nurmohamed, 2020). As such, underdog narratives are routinely used by .
Nov 1, 2021 · In other words, the relationship between prior experiences of discrimination and performance efficacy was actually more positive for individuals who formulated underdog narratives versus those who formulated favorite narratives, providing general support for the expected benefit of underdog—relative to favorite—narratives in Hypothesis 1 (though there is an unexpectedly significant ...
People also ask
Can underdog identity be manipulated?
Do underdog brands have a positive effect?
Does an underdog brand biography influence the mediator of identification?
Is there an underdog effect?
Is the underdog effect a brand management construct?
Can a brand be an underdog?
Oct 23, 2021 · An underdog brand is a brand with humble resources that competes with passion and determination against competitors that dominate a market. Numerous anecdotal examples and a few research articles of underdog brands exist, yet the understanding of what an underdog brand is and how brands can use the underdog effect is still limited. Considering the relevance of underdog brand management for ...
