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  1. You can trade under your own name, or you can choose another name for your business. This guide is also available in Welsh (Cymraeg). Sole trader names must not: include ‘limited’,...

    • Company Names and Trade Mark Law
    • Trading Names
    • Registering A Trade Mark

    If you’re incorporating a company simply to protect the name (with no intention to trade), you might want to seek advice from a professional as a trade mark may be the better option. To throw another spanner in the works, there are also unregistered trade marks. Choosing a name is not as straightforward as you think. There’s a common misconception ...

    You can also trade using a different name to your registered name. This is known as a ‘business name’ or ‘trading name’. Trading names must not: 1. be the same as an existing trade mark 2. include ‘limited’, ‘Ltd’, ‘limited liability partnership, ‘LLP’, ‘public limited company’ or ‘plc’ 3. contain a ‘sensitive’ word or expression unless you get per...

    A trade mark can be more than just a name. It can be a logo, colour, shape or combination of these. But it cannot describe the goods or services, be misleading or too common and non-distinctive. Although there’s guidance on how to register a trade mark, the fee cannot be refunded once you’ve applied. So it’s sensible to get the advice of a trade ma...

  2. Jan 12, 2022 · As a business owner, you may have several different reasons for wanting to trade under a name other than your business’ official name. For instance, as a sole trader, you may want to trade under a name different from your legal name.

  3. Jun 25, 2024 · When starting a business as a sole trader in the UK, you will need to consider your business name. Choosing a business name can be a fun and creative process and allows you to put your stamp on your new venture.

    • Fiona Prior
  4. It is possible to officially register a company name at Companies House, but then use one or more ‘trading names’ as required by yourself or your organisation. Some companies trade under different names, with the name registered at Companies House belonging to the original company.

  5. As a Sole Trader you can call your business whatever you like as long as you also put your real name on any paperwork (so Sonya trading as X). There is no need to have an umbrella company. You will need to let HMRC know about your new name. You should be able to do this yourself – http://www.hmrc.gov.uk/report-changes/business.htm#1

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  7. As a sole trader you may trade under your own surname (it makes no difference whether your first names or initials are added) or under a business name. The former will not be classified as a business name, but if you trade under the latter, your business name must conform to Part 41, sections 1200-1208 of the Companies Act 2006.

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