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Mar 27, 2024 · Ideally, you won’t want a name you have to change any time soon. 3. Make it clear that you are a law firm. We recommend you consider adding “law” or “legal” to your firm’s public name. This shows right away that you’re a law firm, instead of an accounting or consulting firm. 4. Indicate your firm size.
ABA Model Rule of Professional Conduct 7.1 says that communications regarding a lawyer’s services can’t be “false or misleading.”. ABA Model Rule 7.5 says that Rule 7.1’s prohibition on false or misleading communications applies to law firm names. Firm Names For Solo Practitioners. One of the most common ways to run afoul of law firm ...
As mentioned above, there are certain rules and guidelines in place when it comes to naming a law firm. You can’t simply name your law firm “Perfect Lawyers”, as this could be deemed misleading. The American Bar Association (ABA) implemented a set of rules for professional conduct for law firms which includes naming restrictions.
Apr 1, 2021 · For example, the rule would prohibit firm names that are blatantly false or misleading (4-7.13(a)), firm names that characterize the quality of a lawyer’s representation where the characterization is not objectively verifiable (4-7.13(b)(3)), or that claim an area of practice that the lawyer or law firm do not practice or intend to practice (4-7.13(b)(4)).
- Consider The Restrictions on Trade Names
- Ensure The Firm Name Is Not Misleading
- Be Cognizant When Eponymous Law Firm Requires Name Change
Typically, many firms and solo practices adhere to the traditional eponymous approach and use the surnames of the founding partners or solo practitioners. Others may opt for a trade name that doesn’t use the names of practitioners but describes the practice based on its specialty or location. Until recently, a number of jurisdictions banned the use...
Georgia Rule of Professional Conduct 7.5(a) states that a lawyer shall not use a firm name, trade name, letterhead or other professional designation that is false or misleading to the public. As comment further explains, this rule tracks the general requirement for all attorney advertising that the communication must not be false, fraudulent, decep...
The seemingly most common type of law firm name is one that includes the names of the founding partners. Such a firm name may have reputational value and can pay homage to the lawyers that founded the firm. But there can be instances when an eponymously named law firm may need to consider a change in name. For example, things can become complicated...
Sep 19, 2019 · Names Can Be Creative, Just Not Misleading. The ABA Model Rules of Professional Conduct allow for firms to use “trade names,” i.e., something other than the names of the people practicing at the firm. As a general rule, the name cannot convey a false or misleading message about the lawyer or their services. This issue often comes up in one ...
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Nov 13, 2020 · The ethical considerations involved typically fall under 7.5 (Firm Names and Letterheads) in the Rules of Professional Conduct (RPC). You still can’t violate 7.1 (Communications Concerning a Lawyer’s Services) by having a name that is deceptive or misleading. For example, you still can’t call yourself “John Doe & Associates” if there ...
