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- The circular contour is always blue ‘Wipro Cares’ and ‘Wipro Applying Thought in Schools’ are exceptions and can use the Wipro Logo with a blue contour on a white background. This is to avoid the interference of words
craigkunce.com/wp-content/uploads/2019/03/wipro_brand_guidelines.pdf
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The primary brand mark in full color should always be used if possible. The following priority guide describes alternatives to the primary brand mark, in exceptional cases where production or contrast limitations prevent the use of the primary brand mark.
- Elevate Your Identity with Wipro's Brand Assets - Wipro Ventures
Access Wipro's comprehensive brand assets toolkit for a...
- Elevate Your Identity with Wipro's Brand Assets - Wipro Ventures
Access Wipro's comprehensive brand assets toolkit for a distinct identity. Elevate your brand presence with our design resources.
Categories: Download the logo of Wipro, in PNG and SVG format.
Our four go-to-market business lines and Lab45 use the Wipro secondary mark, with the GBL name in Wipro blue. Other branded solutions and products from Lab45, use a single-color (e.g. black/white, in the case of cybersecurity)
- Rainbow Flower
- ‘ Wipro ’
- ‘Applying Thought’
- Dimensions
- Font
- Circular Identity
- Black & White
- Colour – Normal
- Brand Personality & Tone of Voice
- Wipro - Brand Personality
- SuperGenius Flex revised ad
- Background
- Common Usage Violations
- Download standard template from
- Preferably on light coloured shirts / t-shirts
- Writing the name an internal event / initiative
- Sample must be approved by Corporate Brand (logo reproduction, colour of the apparel, etc.)
- For Pens / other cylindrical objects Type:
- Leather items
- Clocks & Watches
- Name of internal event / initiative
- For offices outside India
- Identity size & clearance will vary as per the ad size
- Identity placement
- Product / Service ad: Top right-hand-corner
- Point-of-Purchase (POP) Material
- Exception
- E.g. of a Product / Service Poster with a Product shot - Identity placement
- Danglers
- Streamers
- Identity Placement
- For corporate hoarding bereft of any other message
- Identity Placement: Centre
- Aa
- Use of Joint Logos for Special Events with Business Partners
- Partners
- It is difficult to ensure a consistent look across the transport fleet at
- 3M is the recommended make of flexi-sheet
- Product / service creative approval by the concerned BU Marketing team
- Acquired Co. Branding
- BU Marketing Function
- Standard Operating Procedure
- Brand Information Guide
Always refer to it as a ‘Rainbow Flower’ Symbolizes the energy of our diversity, the dynamism of Team Wipro and the Yin-Yang balance we strive for. Connotation : Dynamic & Energetic, Multifaceted, Large & Diversified, Innovative and Vibrant Significance of the colours : Green Fields, Prosperity, Freshness, Growth, Youth Yellow Sun, Warmth, ...
Font : A unique handwritten creation to reflect Wipro as a humane corporation The typography is a scaled grid
Is Wipro’s commitment & credo - to uphold the Wipro values in our quest to deliver Innovation, Quality and Superior Value to all our stakeholders. Connotation: Powerful, Intellectual, Futuristic, Maturity & Commitment to Innovation
Thinking for the customer Application of Thinking Continuous Application
Gill Sans Inclined typography Reflects the dynamism of Wipro
For colour background The circular contour is always blue ‘Wipro Cares’ and ‘Wipro Applying Thought in Schools’ are exceptions and can use the Wipro Logo with a blue contour on a white background. This is to avoid the interference of words
Black & White The round contour black & white Identity on a black background Use this precise white line to outline the contour No need for contour incase of white background
To be used on white background To be used on coloured background To be used on white background To be used on black background For B&W communication; For B&W communication; The outline should always be blue Download the correct identity - do not draw a circular outline around the normal identity To be used in when there is a restriction of space Pr...
successful, innovative and humane corporation focused on consumer needs, offering a variety of products, solutions and services that fulfils those needs, keeping in mind the socio economic realities of the markets it serves. competent, trustworthy and honest business partner & employer, that places a premium on long term, mutually beneficial rela...
Successful & Innovative, a Global Corporation Humane, Concern for the Society & Ecology Trustworthy & Honest; Responsible & Going beyond Compliance The receiver of any Wipro communication from Wipro should to its Brand Personality & in synch with its core Values The communication must reflect
The same ad has been reworked to conform to the Wipro brand personality. The headline here, communicates the same benefit, as impactfully and with a quiet confidence that is in keeping with the Wipro personality
Given our global footprint across diverse businesses, the challenge is to The Wipro Brand identity is communicate the Wipro brand clearly one of our key personality - consistently, assets. It enjoys the trust of accurately & with maximum our customers & other impact stakeholders, who believe that Wipro stands for quality, reliability & superior val...
Do not use the normal logo on a colored background Do not use the logo with poor reproduction Do not use the round logo on white background Do not use the 3 elements (the Rainbow Flower, Wipro Wordmark and the Brand Promise ‘Applying Thought’) of the logo separately Do not use the logo in a shape similar to. but not the specified round logo Do not...
http://channelw.wipro.com/news/announcements/information/wipro_presentation_template.php
Avoid dark colours as ‘Applying Thought’ will not be visible
Front left-hand side below the identity & only on the pocket Front right-hand side Sleeve, cuff, shoulder or back Note: The above guideline is also applicable to half sleeve shirts Apparels – Shirts / T-shirts For special events with partners where both the logos have to appear
Note: The above guideline is also applicable to half sleeve shirts
Horizontal Colour identity Note: The above guideline is also applicable to half sleeve shirts Merchandize – Other items
Type: Normal B&W identity Placement: Suitable prominent area Treatment: Embossing
Type: Normal Colour identity Placement: Center of the dial If centre-placement is not possible, please forward your proposal at corporate.brand@wipro.com Note: The above guideline is also applicable to half sleeve shirts Merchandize – Other items
It should not be written above the identity It can be written below the identity On the front face of a Coffee Mug On the eye-shade area of a Cap Note: For any other kind of merchandize, broadly, the essence of the recommended guidelines would apply
Mail the foreign statutory requirement to corporate.brand@wipro.com In absence of foreign statutory requirement, use the above guideline Note: For any other kind of merchandize, broadly, the essence of the recommended guidelines would apply Signage & Boards
Clearance refers to the distance between the the edges of the identity & the margins of the ad
Corporate / BU ad: Bottom right-hand-corner Press Advertisement Identity placement
Product shot can be placed as per product manager’s discretion If the size of the Wipro identity in the product shot is: Equal or larger than the specified size – separate Wipro identity need not be placed Less than the specified size – a separate Wipro identity has to be placed Press Advertisement Identity placement for rectangular press advertise...
Posters, Danglers, Streamers, Brochures & Pamphlets
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
Note When outside Wipro network, kindly login from Wipro Gateway: http://gateway.wipro.com to access myWipro and ChannelW. Knet sites can be accessed directly outside Wipro network by providing AD id and password. While typing id please remember to put ' wipro\' and then type id.
- 3MB
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Wipro Limited is an Indian multinational information technology (IT) services company headquartered in Bangalore. It was founded in 1945 as a consumer products company, but by the 1990s had largely shifted to computing and software technology, and is today one of India's largest IT companies, on...
Using the blue logo version on a dark or black background would be difficult to see, so an acceptable color choice is white. And, if Jason needed a monochromatic logo, he can use the black background with the white font.
