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1. brandguide.asu.edu › brand-elements › logosASU logo | Enterprise Brand and Marketing Guide

   brandguide.asu.edu › brand-elements › logos

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   When placing an ASU logo on a solid background color, the accessibility of the combination of logo and background color must be accessible. Avoid using light logos on light backgrounds or dark logos on dark backgrounds.

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3. brandguide.asu.edu › brand-elements › logosASU logos and brand marks | Enterprise Brand and Marketing Guide

   brandguide.asu.edu › brand-elements › logos

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   To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand. Official logos representing the university and associated units and partners, along with the guidelines for their use can be found below.

4. brandguide.asu.edu › brand-elements › designColor palette | Enterprise Brand and Marketing Guide

   brandguide.asu.edu › brand-elements › design

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   Unless printing in one color (black ink), black and white should not be used without a primary brand color — ASU Maroon or ASU Gold — to represent the brand. ASU Green, Blue, Orange, Copper, Turquoise, Pink and Gray are considered secondary colors for the ASU brand.

5. marketing.thecollege.asu.edu › sites › defaultLogo usage-cheat sheet-2 - marketing.thecollege.asu.edu

   marketing.thecollege.asu.edu › sites › default

   When and where should you use the new logo? • The new logo should be used on all print and electronic materials intended for audiences outside our office. • The endorsed logo is an official ASU logo, which will be acceptable in place of the university logo on all materials. • NOTE: Do not use multiple endorsed logos in a singular publication.

6. logos-world.net › asu-logoArizona State University (ASU) Logo, PNG, Symbol, History ...

   logos-world.net › asu-logo

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   Aug 2, 2024 · The university uses maroon and gold as its primary colors. Black and white are key colors in the brand’s palette. These colors are used in marketing and communication materials to maintain a consistent look. The maroon and gold represent the heritage and spirit of the university. Black and white add versatility to the design.

7. president.asu.edu › sites › defaultOffice of the President Design Guidelines - Michael M. Crow

   president.asu.edu › sites › default

   Leave space equal to half the height of the logo and extending out on all four sides of the logo. No graphic elements, titles, text, background color changes should fall into this space. Communications referencing the ASU President should demonstrate proper use of the ASU logo and related marks.

8. People also ask

   Can ASU logo be used on a dark background?

   • When using the white logo or signature, the photograph should be seen through the sun area. When placing an ASU logo on a solid background color, the accessibility of the combination of logo and background color must be accessible. Avoid using light logos on light backgrounds or dark logos on dark backgrounds.

   ASU logo | Enterprise Brand and Marketing Guide - Arizona State Univer…

   brandguide.asu.edu/brand-elements/logos/asu-logo

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   What is ASU logo?

   • A logo is the simplest visual expression of the brand it represents. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand. Official logos representing the university and associated units and partners, along with the guidelines for their use can be found below.

   ASU logos and brand marks | Enterprise Brand and Marketing Guide

   brandguide.asu.edu/brand-elements/logos

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   Does ASU use endorsed logos?

   • er use of the ASU logo and related marks. Logo usage must fo low the established ASU brand guidelines.Core ASU whose function is to represent the university enterprise identify only through he presen-tation of the university brand. As such, the Ofice of the President and its filiate ofices do not use endorsed logos.

   Office of the President Design Guidelines - Michael M. Crow

   president.asu.edu/sites/default/files/oop_brandguide_09052018.pdf

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   What colors can I use without ASU?

   • ASU Green, Blue, Orange, Copper, Turquoise, Pink and Gray are considered secondary colors for the ASU brand. They may not be used without ASU Maroon or ASU Gold to represent the brand and they may not overpower (appear in larger quantities than) the primary brand colors. They should be used as accent colors.

   Color palette | Enterprise Brand and Marketing Guide

   brandguide.asu.edu/brand-elements/design/color

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9. eoss.asu.edu › sites › defaultASU Brand and Identity Standards - Arizona State University

   eoss.asu.edu › sites › default

   ASU Brand and Identity Standards. For the complete brand guide visit: brandguide.asu.edu. Logos. Primary colors. In addition to maroon and gold, consider black and white key colors in ASU’s primary color palette. Reducing the reliance on maroon and gold does not weaken brand recognition.