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Sep 12, 2018 · A movie poster is the initial image of the film. It is the promotional material for the production. The poster is there to summarize the film in one image to help draw attention towards the upcoming flick. Without a poster, you’re relying solely on words which can get dull very quickly. Let’s look at a few key reasons why a well-planned ...
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There is no such thing as a bad movie poster. Or, for that matter, a good one. There’s a lot we can disagree on when it comes to film one sheets, but almost every publicist, designer, archivist and filmmaker can agree on this: poster-making is an art that’s unable to be defined by the binaries of “good” and “bad”.
- Ella Kemp
- Lobby Cards
- Hand-Painted/Printed Canvas For Theaters Storefronts
- Standees
- Printed Newspaper/Magazine Ads
- Street Art
- 3D Billboards/Outdoors
- Collective Transportation Vehicles
- Subway Stations
- VHS, DVD, Blu-ray and Ost
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As the name suggests, lobby cards were smaller cardboard posters, usually in landscape format (36 cm × 28 cm), that were displayed in the lobbies and foyers of cinemas to lure film-goers’ attention. Usually they consisted of a set of eight cards (even though they could range from four up to sixteen cards): one title card – a lobby card of special d...
Prior to the technological progresses that made possible large-scale printing in paper, vinyl, canvas and other media, the images that were displayed in the storefronts of theaters were hand-painted by skilled painters. They created a charcoal grid on a white canvas, on the floor, where they drew, square by square, an augmented version of the artwo...
Real-size cardboard cutouts – standees – of one character or a composition of characters are often seen in the hallways of multiplexes as part of advertising campaigns. This has always been an efficient way to grab people’s attention and nowadays, with the power of digital platformsFootnote 1, it invites them to ‘jump’ in the composition and take p...
Ever since the inception of cinema, films have been advertised in newspapers and magazines. Because the size of the publication and the advertising space available changed on each specific request, the elements of the film poster needed to be re-arranged accordingly so (Fig. 4).
Very few promotional campaigns can afford elaborate street art interventions, but this can be a very appealing and eye-catching way to promote a film. One of the more successful cases in recent years, which resulted in a viral hashtag (#8bitlane) and countless photos and videos on social media and websites, was orchestrated by Disney in Brick Lane ...
Advertising a film outdoors also demands significant investment and, as such, it is something that not all film distributors can afford. While the size and the place where the outdoor is displayed are the two major variables for its impact and the number of people that will be able to see it, creative and ingenious solutions could also be rewarded ...
As transportation vehicles that are constantly cruising city streets and seen by millions of people, buses have always been used for advertising purposes. The side and back of buses usually display narrow horizontal designs. In London, double-decker buses (like the iconic AEC Routemaster) even demands a image in form of a T where the top bar stretc...
Like buses, subway stations are city spaces with enormous affluence of people every day, where a film can be advertised to potential filmgoers. Film posters displayed in walls and lightboxes have been around for decades at the entrance, escalators and train platforms, but in 2008, an article on The New York Times accounted for new advertising space...
Home video has been, for the past thirty years, one of the media where the film poster design is most used. Usually only the artwork and the film title are seen on the cover (eventually actors names and logos of relevant festival selections and award wins/nominations too), while the billing block and all technical information, along with synopsis a...
Stargate (released in the US in October 1994) and Star Trek Generations (released the next month) are the first two films to have had websites, and while it’s not consensual which website went online first , it is safe to assume that after that year and up to the present, internet has been playing a greater role in the advertisement of film mainly ...
- Igor Ramos, Helena Barbosa
- 2020
Mar 14, 2023 · The horror genre has produced some of the most iconic movie poster designs of all time, from Ridley Scott’s Alien (1979) to Stanley Kubrick’s The Shining (1980). Perhaps this is because horror-themed posters are often extremely memorable and impactful (as well as terrifying!). 29 Horror-Inspired Fonts. Melody Nieves.
- Grace Fussell
Sep 4, 2024 · A visual history of movie posters. A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design. The film poster has been enticing audiences across the threshold of the movie theatre since the birth of cinema in the late 19th century, providing an ...
- Aimee Mclaughlin
May 18, 2021 · Rating: G. On May 17, 2021, Poster House partnered with Clio Entertainment to host a panel of design luminaries in the field of key art. They had previously worked together to create a list of 50 movie posters that changed entertainment marketing —not their favorite posters, not the best posters, but posters that impacted the field in unique ...
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Nov 9, 2023 · During this period, movie posters were meticulously hand-painted, creating intricate and artistic representations of films. These posters often became iconic in their own right, serving as works of art beyond their advertising function. The Rise of Photography (1950s-1970s) The mid-20th century witnessed a shift towards photographic movie posters.
