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- When the average person sees a movie poster, they assume it’s “just a poster.” However, the crazy thing is that movie studios have needs for certain types of artwork that fit into their marketing plan.
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Are movie posters just a poster?
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What do movie posters mean? - BBC Bitesize. We all know that making hit movies costs a huge amount of money. But what we don't tend to think about is that getting people to come to a movie, with...
- Payoffs
- Teaser
- Character Series
- Wild Posts
- Billboards and Outdoor
- Specialty
- Who Wants What?
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The payoff poster is the head honcho of the poster hierarchy. Like all movie poster types, the payoff is really intended to sell the movie. It’s essentially the book cover and, most important, out of all movie poster types. These usually include the main actors and actresses, along with some imagery or indication of a plot. Some of the styles you h...
The teaser is exactly as it sounds; it teases you with some twist or enticing artwork to pique your interest. Think of it as a promotional ploy to get you hyped for the next superhero movie or big-budget film. These types of posters can include humor, edginess, or something memorable. The idea is to get you wanting more. Also, teaser posters don’t ...
Character posters are artwork that features the main characters. You will usually see either portrait, 3/4 crops, or even full-body poses. These posters all feature the same aesthetic so that you know it’s the same movie. A lot of the artwork is repeated, or there is a graphic element that can contain the actors. The style all depends on the movie....
Wild posts are the wheat pastes of artwork you see in cities. You know, the artwork that gets posted on wooden construction barriers next to busy streets. It’s a guerilla way to market a film or TV show. There are marketing companies that are specific to wild posting where you give them your designs, and they print up the artwork and give it to the...
Billboards are pretty self-explanatory as they are usually all over the place. Movie studios, TV studios, and Streaming companies like Netflix and Amazon all still use billboards, especially in busy markets like LA and NYC, and other major cities throughout the world. Billboards come in different sizes, so art directors and designers build to the s...
This is a category that you will hardly work in but should know. A few times a year, movie studios will request poster designs for fun events like Comic-Con. These projects are fun to work on as they can be more creative. A lot of times, as an art director, you can pick out an illustrator that you feel could make an amazing illustration for the pie...
Not all movies use character series, teasers, or billboards, but they will all have a payoff. A lot of times, a marketing budget has to do with what the studio/client wants. If you have a big-budget film, then chances are the client will want the payoff, the teaser, the character series, wild posts, and of course, billboards and outdoor art. Howeve...
After reading all this, are you interested in becoming a poster designer? If so, keep reading our website and pick up the tips and tricks for poster design. I’m a real-life art director that makes movie posters for the TV, Film, and Streaming Industries, and I now want to share my knowledge. In fact, I’m working on making an online school specific ...
Mar 11, 2024 · Although styles and trends have evolved over the decades, the best poster designs manage to encapsulate the tone and themes of a film into a single striking image. We've asked experts from across the design industry to share their favourite film posters and explain what makes them work.
Feb 5, 2021 · If you are making a film poster for your media studies coursework, you should follow these dimensions to demonstrate you understand the conventions in the UK. In America, the one sheet is the same size as its UK counterpart, and it is the most common poster displayed in cinemas.
Mar 14, 2023 · The humble movie poster is one of the oldest and most effective promotional tools for movie studios. Whether you’re looking to emulate your favorite movie poster design or learn more about how to make a movie poster, consider this your ultimate guide to the anatomy of movie poster design.
- Grace Fussell
Nov 14, 2023 · Indeed, a poster is a part of a movie, and it shouldn’t just be a marketing tool — it’s a chance to show that the film has its own color and atmosphere in a visually poetic way. There is a...
A poster that was issued for a movie by the National Screen Service (NSS), or by a movie studio, or by another company authorized by the studio for display in an actual movie theatre or for promotional use at the time of the films release.
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