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- Today, fashion films are less of a novelty, and as many companies are learning, producing viral content is not always as easy as filming an attractive person wearing clothes. With more content being published every day than any one person can consume, only a few of those films get the engagement necessary to make it worth a brand’s investment.
fashionista.com/2015/05/fashion-films
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May 20, 2015 · With more content being published every day than any one person can consume, only a few of those films get the engagement necessary to make it worth a brand’s investment. Still, they...
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Sep 17, 2024 · Alex Bolen, Oscar de la Renta’s CEO, says producing a film is a better investment than a runway show and helps immortalize the collection.
May 21, 2024 · Cinema is an industry with a longer-term return on investment (profits are more likely to come from TV rights than from box-office receipts), but it’s a money making business, especially with headliners. So if the film makes a profit, producers get dividends.
- Bryan Ramkilawan, CEO of Cape Town Fashion Council
- Karin Fong, President of Mcg’S Production Company, Wonderland Sound and Vision
- Robert McCulloch, Creative Director of Shoestring Productions
I think fashion films are the way forward for the industry. Producing creative narratives make the brands more accessible to the audience. While fashion weeks have their place, you get the same people attending year after year, so you end up speaking to the same people whereas fashion film provides a new medium to reach a much broader audience. It ...
Both! There’s no reason to draw a line. In fact, it’s downright archaic to do so. Gone are the days of making a hard and fast distinction between TV, film, ads and all the other emerging content in the in-between spaces. Never mind that art and commerce have always danced together. A film isn’t a lesser work just because one of the motivations for ...
For me, it depends on two directly connected things: why am I watching it? And what is my state of mind? Nine times out of ten I’m watching for inspiration, not from a fashion perspective necessarily, but on the art and creative side. So, usually, if I get that good old direct-sell feeling, sans entertainment, I switch off. If I don’t, and the leve...
This split between the scene-setting ‘mood’ film and the unit-shifting ‘product’ film is worth highlighting. But Wilson notes how, in the current situation, ‘fashion brands are also increasingly turning to physical installations, exhibitions and immersive experiences to hero their products’, thereby letting them to talk directly to ...
Jun 15, 2020 · According to Knight, fashion’s organizing bodies in the main capitals have so vigorously promoted catwalk shows for decades that designers have largely capitulated, shunting films and other...
Oct 3, 2023 · After a season of truly astounding designs— goodbye to Sarah Burton’s Alexander McQueen!—many of us are still craving the glitz, the glamour, the jaw-dropping beauty. If you’re feeling the same,...
