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Oct 4, 2023 · According to a 2022 survey done by CADPA, a Chinese industry association with government backing, e-sports have nearly as many fans in the 35-to-44 age group as among those under 24. Women...
Dec 20, 2023 · China’s eSports market has been expanding so quickly that it is difficult to measure its value. Estimations range from one billion to well over 20 billion dollars with a userbase exceeding 480...
- What Is Esports?
- Overview of The Esports Industry in China
- The Chinese Esports Phenomenon
- How to Promote Your Esports Company in China?
- Case Study
- We Are Your Local Partner in China!
Esports (also known as electronic sports) is a kind of competition based on video games that can be played on consoles and computers, using a local network or an internet connexion.It became popular since big companies have organized events reuniting esports gamers. During these events, the public can watch multiplayer video game competitions with ...
In recent years,China became the world’s largest esports market. While many people would say that esports is just a childish hobby, esports is in fact part of China’s policy in terms of innovations. Since 2003, esports has even been recognized as an official sport by China’s General Administration of Sports. The esports industry is the perfect illu...
Following the popularity of the esports industry, Tencent and Beijing Universal Resort partnered for the 2022 seasonal event. Tencent’s Honor of Kings, Peacekeeper Elite, QQ Speed, and card game Doudizhu, as well as several other games, will be officially added to the Beijing Universal Resort event. This collaboration is part of the esports phenome...
The esports market is therefore very profitable for brands selling goods to “gamers”. For example, the Swiss company Logitech has released the range “Logitech G” including gaming accessories and China was one of its biggest audience. After that, the brand seized the opportunity of sponsoring professional esports teams, which allows them at the same...
In recent years, China has emerged as a major player in the world of esports. One notable case study is the success of the League of Legends Pro League (LPL) in China. The LPL is a professional League of Legends league in China that was established in 2013. Since then, it has grown rapidly and now boasts 17 teams and a large fan base. The league is...
Esports has become a massive industry in China, with a rapidly growing fanbase and a thriving competitive scene. TheChinese government has recognized the potential of esports and has been actively supporting its development, with the establishment of esports parks and the inclusion of esports as a medal event in the 2022 Asian Games. Major Chinese ...
Mar 6, 2024 · In 2022, China stood as the most prominent eSports market in Asia, with a market share of 34.2%. One of the top eSports games in China is League of Legends, which has approximately 75 million players. PUBG, DOTA 2, and Overwatch are other popular eSports games in China.
Oct 28, 2022 · In a recent article, we discussed the policies and regulations in the esports industry in China. An emerging and relatively niche market, esports has gained in popularity among the younger demographic, generating millions in revenues.
How popular are esports in China? Esports has come a long way as a global industry, and the esports history has taken us from small arcade and LAN-based tournaments to fully packed arenas and mega events. China joined the esports craze later than most, but helped propel the industry forward by light-years with major esports events happening ...
Jan 7, 2023 · Niko Partners, a provider of games market intelligence in both Asia and the Middle East, has estimated that there are more esports fans in China than there are people in the United States. In fact, some scholars have studied the emergence of esports and their rise in China.
