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Sep 28, 2021 · Today’s consumers face constant marketing scrutiny, prompting concerns about deceptive tactics. Despite aiming to boost sales and brand visibility, such ploys can erode trust if consumers feel misled. Recognising common tactics like scarcity, strategic product placement, and false discounts empowers consumers.
A marketing ploy is essentially a clever tactic used by marketers to raise awareness and drive more purchases of a specific product or service for a company. The word "ploy" implies that the ...
Marketing ploy. There's no doubt that controversial adverts can create debate and garner an astronomical amount of attention for a brand. Although it might not be for the 'right' reason, it puts...
Jan 1, 2021 · Advertisements can desensitize consumers, especially in urban areas, where people can’t walk a block without seeing a dozen sales messages on store windows, taxis and billboards. So sometimes catching the public’s attention requires acting mysterious, which is just another marketing ploy.
Jan 17, 2017 · Marketers use many psychological ploys to make you buy what you shouldn't. Posted January 17, 2017 | Reviewed by Ekua Hagan. Source: Pixabay, CC0 Public Domain. Yes, sometimes, marketing...
Oct 23, 2018 · But when marketing imperatives are at work, sellers want research to claim that their products are “superfoods,” a nutritionally meaningless term. “Superfoods” is an advertising concept.
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Nov 28, 2018 · Advertising surrounds us whether we are at work, engaging in social activities, or in our homes (Pollay 1986). The number of advertisements that a typical consumer is exposed to has increased from about 500 advertisements to as many as 5000 a day (Walker-Smith 2014).
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