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Instagram Carousels are still underused
- Instagram Carousels have the highest engagement rate of all post types — but they account for only 19% of Instagram content. Although that percentage is up from 3-4% in 2017, Instagram Carousels are still underused, especially considering how well they perform compared with other types of content.
buffer.com/library/instagram-carousel/Why You Should Use Instagram Carousels + 10 Ideas to Get You ...
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Are Instagram carousels still underused?
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How many photos and videos can you add to Instagram's carousel?
What is Instagram carousel?
Do Instagram carousels earn more reach and engagement?
How do you post a carousel on Instagram?
Sep 12, 2024 · Tap on the Select Multiple icon (a layered square icon) on the right side of the screen. Or select and hold a photo or video until it says “1” in the top right corner. The first image or video you choose will be your first carousel slide. The rest of your carousel will follow the same shape.
- Hypothesis: Instagram Carousels Still Earn More Reach and Engagement Than Reels.
- Methodology
- Results
- What’s Better: Instagram Carousels Or Reels?
- Takeaways
We chose carousels as the photo format to test against Reels since they are traditionally considered the most engaging post type on Instagram. Carousels are more interactive than single photos, so people tend to spend more time engaging with them. In fact, as recently as October 2022, carousels had the highest average engagement rateof all types of...
My experiment spanned three weeks, from mid-February to early March 2023. Here’s what I did: 1. Every week, I would create two sets of posts for my vintage home decor business account, Dwelling on the Past 2. Each set would include one carousel and one Reel with similar content and captions (six carousels and six Reels in total) 3. My first set of ...
Week 1
My educational post this week was a recap of a magazine article about my shop: Carousel: My second post highlighted some available items. I’ve used this content type for a while, though I had yet to turn it into a Reel. Reel: After each post had been live for 48 hours, I captured the results.
Week 2
In Week 2’s educational post, I shared some favorite thrifting tips: Reel: My “available items” recap post followed the exact same format as in Week 1. I used a trending audio clip for the Reel. Carousel:
Week 3
My Week 3 educational post was a quick look at an interior decor trend. I tagged my favorite maximalist account, Jungalow (1.6M followers), in the Reel and the carousel to see if user-generated content (UGC)yielded any additional traction. Carousel: My “available items” recap post followed the exact same format as in Weeks 1-2: Reel:
So, are Instagram carousels still outperforming Reels? In our admittedly limited study, yes: Instagram carousels continue to earn more engagement and reach than Reels do. Still, whether carousels are better than Reels depends on your content type and audience.
Make content you like
Reels are a great way to give followers a glimpse into your daily life and show your personality, so create content that makes you happy! Silly Reels that I filmed and edited together in just a few minutes did better than Reels that took a lot of time and energy. I love making off-the-cuff content, and it seems to resonate with my audience.
Don’t spend tons of time on a Reel
Viewers look at your content for a minute or two, so don’t spend hours putting it together! Make it interesting and fun, but don’t get too particular with exact synching or flawless transitions (unless that’s your whole thing) — a posted Reel is better than a perfect Reel.
Think of your own content as user-generated content
If your Reel or carousel is relevant to a larger account or brand, tag them in your caption — social managers are always looking for UGC, and they might repost your content, which opens up a whole new audience! Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today. Get Started
- Show off a new product. There are lots of times when one image just doesn’t work for promoting a new product. You need more than one! And that’s where carousel posts are perfect.
- Create a catalogue to show details of a product range. Instagram carousel posts are also perfect for a catalog style post. Here you can show a whole range of related products within a single post.
- Showcase a product with a personalized recommendation (ideal for affiliate marketing) Carousels are great to show off products, but they don’t have to be just ones you are selling.
- Create a before and after series to show results. Reveal posts are always popular on Instagram and carousels are perfect to take this one step further. Your audience can get the whole process in one post from before using the product, through the stages to the outcome.
Oct 3, 2024 · However, carousel posts are still underused as even after the highest engagement rate, they account for only 19%. Carousel was rolled out in 2017, but back then, they were not as effective and popular as they are now.
Among these features, Instagram Carousels and Reels have been game-changers. But, the question that arises is, do Instagram Carousels still outperform Reels? Let’s delve into the comparison.
Aug 9, 2024 · News. Instagram has officially begun its global rollout of an expanded carousel feature, allowing users to add up to 20 photos and videos to their feed carousels, an increase from the previous limit of 10. Announced via Threads from creator Lia Haberman (@liahaberman), this update aims to improve user engagement and content sharing on the platform.
