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Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, [1] British American Tobacco, [2] or Japan Tobacco, [3] depending on the region.
- Altria
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- Lark
Anyone who watched TV in the late 1960s can probably still sing the Salem jingle: “You can take Salem out of the country but/you can’t take the country out of Salem.” The tune was so catchy that later commercials ended the song after the but, leaving the listener hanging; it was sort of like playing “Shave and a Haircut” without the “two bits” endi...
Today, “I’d walk a mile for a camel” sounds like the wistful lament of a Bedouin who’s been alone in the desert too long. But just a few decades ago, even non-smokers knew that the Camel in question was a cigarette. Print ads during that campaign usually featured the smoker’s feet propped up while he enjoyed his Turkish tobacco, a visible hole worn...
When females started speaking up about little things like equal pay for equal work in the 1970s, their male counterparts disparagingly referred to them as “women’s libbers” in the same tone of voice they’d used to describe a Communist or a puppy killer. Virginia Slims capitalized on the Women’s Liberation movement with their “You’ve come a long way...
Kool also tried to appeal to the ladies in the early 1970s with their “Lady be Kool” campaign. The series of ads promoting their new 100 millimeter smoke featured elegant Earth-mother types, with long hair cascading past the shoulders of their ankle-length flowing dresses.
Tareyton’s flavor was somehow so much better than other cigarettes (must’ve been that fancy two-tone filter) that loyal smokers would rather fight than switch to an inferior brand. This ad campaign was so ubiquitous during the 1960s that every child sporting a black eye from a playground accident could be assured that at least one person would joki...
Benson & Hedges was a British brand that was virtually unknown in the U.S.—until they introduced a 100 millimeter variety in 1967 and accompanied it with a Clio Award-winning campaign that highlighted the “disadvantages” of a longer-than-King-size cigarette. The background sound was catchy enough to be released as a single by the Brass Ring, which ...
Another impossibly catchy jingle was Winston’s “tastes good like a cigarette should.” Eventually the Grammar Police noticed that the slogan should properly state “Winston tastes good asa cigarette should.” The song was revamped and extended to ask the musical question “What do you want—good grammar or good taste?”
The rugged images of cowboys herding horses to the tune of “The Magnificent Seven Theme” made the Marlboro Man one of the most powerful brand images of the 20th century. When the last hostages of TWA Flight 847 were released after two weeks of captivity in Beirut in 1985, they reported that despite their captors’ intense hatred for America, they di...
“Do you save the coupons?” was the question on the lips of every Raleigh smoker back in the day. Raleigh’s catalog of valuable merchandise was more impressive than the Sears Wish Book. Smokers who lived long enough to collect a couple hundred coupons could choose from everything from patio furniture to baby strollers to circular saws.
“Show us your Lark!” Certainly the ad execs who coined this slogan knew that it would eventually become the punchline for a variety of dirty jokes, but as they say on Madison Avenue, who cares? As long as they remember the product name, there’s no such thing as bad publicity.
Feb 17, 2015 · In 1967 Benson & Hedges unleashed unto the world the 100’s – a longer cigarette. To promote their new product, they came up with one of the most celebrated advertising campaigns of the 1960s-70s – the iconic broken cigarette (the cigarette break).
Yes, they are my favorite brand by far. I'm not sure what you could compare it to as a reference point, though, so instead I'll just give a rundown of sorts. Definitely get the B&H Premiums (full flavor). These are the best B&H by far. The Luxury (lights) are pretty good, but the Deluxe (ultra lights) are flat terrible.
Jul 12, 2022 · Benson & Hedges company was one of the first who started to sell tobacco in tin cans, not by the weight in order to preserve the freshness of the product. In 1885, after Richard Benson’s death, Alfred Paget, Hedges’ son, joined the company.
It may be made by a company that is a competitor of the one that makes their cigarettes back home, and is likely to contain different tobacco leaf, additives, and other ingredients. This is true of Benson & Hedges, whose predominant brand colour is gold.
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Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, [1] British American Tobacco, [2] or Japan Tobacco, [3] depending on the region.
