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British practitioner of corporate identity and branding
- Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
en.wikipedia.org/wiki/Wally_Olins
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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both.
Wally Olins was a celebrated British graphic designer, best known for creating corporate identitys. He held the chairmanship of Saffron Brand Consultants. Having years of hands-on experience in developing corporate identities and packaging, Olins provided consultation to world’s leading organizations seeking business solutions.
Apr 16, 2014 · Wally Olins, who has died aged 83, in large measure created branding as a business discipline distinct from marketing, advertising and design. He urged executives to put the name, look and...
Oct 23, 2019 · Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.
Apr 16, 2014 · Wally Olins was recognised around the world as a branding guru and the man who invented the idea of the corporate identity consulting as a recognised speciality rather than something admen...
Apr 15, 2014 · Wally Olins, who co-founded consultancies Wolff Olins and Saffron, has died at the age of 83. He died on 14 April following a short illness. Olins, described by the Financial Times as ‘the world’s leading practitioner of branding and identity’, co-founded Wolff Olins in 1965 with Michael Wolff.
Apr 15, 2014 · Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute. The Financial Times once described Wally Olins as “the world’s leading practitioner of branding and identity” and it’s hard to disagree with that assessment.
