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   Why is Delta collecting first-party data?

   • In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking up again, Delta is collecting first-party data as a cornerstone of its recovery plan.

   How Delta Air Lines Is Building Its Addressable Audience

   www.adexchanger.com/data-exchanges/how-delta-air-lines-is-building-its-addressable-audience/

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   How does Delta use customer data?

   • In addition, Delta has made use of more advanced data in its efforts to better engage customers and generate loyalty. The airline combines customer data from flight purchases, routes flown, and credit card spending to piece together customers’ demographic profile, travel habits, spending ability, and even what company they work for.

   Big Data Takes Flight at Delta Air Lines

   d3.harvard.edu/platform-digit/submission/big-data-takes-flight-at-delta-air-lines/

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   Why is data analytics important for Delta Airlines?

   • Assignment: Data-driven Value Creation, Value… Embracing data analytics has helped Delta propel itself to the top of the US airline industry. The airline industry is an incredibly difficult space to operate in, with intense competition and razor-thin margins.

   Big Data Takes Flight at Delta Air Lines

   d3.harvard.edu/platform-digit/submission/big-data-takes-flight-at-delta-air-lines/

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   How has delta improved customer experience?

   • By bringing data to what was previously a highly manual operation, Delta has reduced its mishandled baggage rate by 71% since 2007 (more than any other airline) and improved its customer experience. In addition, Delta has made use of more advanced data in its efforts to better engage customers and generate loyalty.

   Big Data Takes Flight at Delta Air Lines

   d3.harvard.edu/platform-digit/submission/big-data-takes-flight-at-delta-air-lines/

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2. d3.harvard.edu › platform-digit › submissionBig Data Takes Flight at Delta Air Lines - Digital Innovation ...

   d3.harvard.edu › platform-digit › submission

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   Nov 23, 2015 · With more advanced tools for baggage data collection and analysis, Delta’s operations teams at airports and headquarters have been able to better identify key causes and trends in mishandled bags and implement effective solutions.

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3. www.adexchanger.com › data-exchanges › how-delta-airHow Delta Air Lines Is Building Its Addressable Audience

   www.adexchanger.com › data-exchanges › how-delta-air

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   Jan 30, 2023 · Monday, January 30th, 2023 – 5:00 am. SHARE: In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking up again, Delta is collecting first-party data as a cornerstone of its recovery plan.

4. news.delta.com › nothing-artificial-aboutNothing artificial about this intelligence: Delta’s industry ...

   news.delta.com › nothing-artificial-about

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   Jan 7, 2020 · Delta is applying AI-driven machine learning to decision science on a scale that’s never been done before by an airline, to supplement industry’s best operational decision makers. Proprietary environment uses Delta’s historical data to nimbly simulate operating challenges and provide likely outcomes to lessen customer impact.

5. www.zdnet.com › article › united-airlines-and-deltaUnited Airlines and Delta are using data to make ... - ZDNET

   www.zdnet.com › article › united-airlines-and-delta

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   Aug 28, 2021 · How much can data persuade those who may not want to believe you? Some airlines think it can be effective. United Airlines and Delta are using data to make truly controversial decisions |...

6. www.ft.com › content › f3a931be-47aa-11e8-8ae9-4b5How airlines aim to use big data to boost profits

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   Delta says this predictive service is coming soon, although other airlines say they are yet to launch into the area. Large troves of data also pose cyber security risks.

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7. medium.com › @exastax › how-airlines-are-using-bigHow Airlines are Using Big Data - Medium

   medium.com › @exastax › how-airlines-are-using-big

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   Apr 10, 2017 · Many airlines are using big data to improve the customer experience. For example, United Airlines uses smart “collect, detect, act” system that analyzes 150 variables in a customer profile ...

8. medium.com › analytics-vidhya › demystifying-deltaDemystifying Delta Lake. In the real data world, the majority ...

   medium.com › analytics-vidhya › demystifying-delta

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   Jul 29, 2021 · Delta Tables — It is a collection of data which is consists of 3 things. a) Data files containing data. b) A Delta table registered in a Metastore which tracks the metadata. c) A transaction log ...