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Nov 26, 2021 · Flipkart aims to establish itself as a value lifestyle destination with a wide range of fashion and beauty products. The campaign features Bollywood actors Ranbir Kapoor and Alia Bhatt and is live on TV and digital platforms.
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To cement its image as India’s Fashion Capital among customers in Tier II and III Cities, Flipkart banked on digital ads, reaching 100 million YouTube users in 10 days. Flipkart’s advertisements are memorable thanks to adult personas played by kids (fondly dubbed “kidults” by Flipsters). The IKFC campaign saw Flipkart maximize awareness right from ...
To stay on top of trends, Flipkart has forged strategic relationships that ensure that the right selection is available at the right time. The Fashion category on the Flipkart app features content cards with merchandise that’s been “spotted on” celebrities. “Thanks to our relationships with celebrity photographers like Viral Bhayani, we get our dai...
Flipkart Fashion’s efforts to keep up with trends and democratize fashion have attracted new customers in droves. “The IKFC campaign has contributed to a 1.8x increase in the number of monthly average users on Flipkart, and we’ve also seen a 49% increase in new customers who visited the platform because of the IKFC campaign. Considering our already...
Flipkart Fashion offers Indian customers a style statement to aspire to, without breaking the bank. Learn how Flipkart positioned itself as an affordable shopping destination for premium fashion with celebrity endorsements, trendy merchandise and strategic partnerships.
Flipkart Fashion aimed to become India's online fashion capital by reaching a wide audience with YouTube ads featuring Bollywood celebrities. The campaign resulted in 100M users reached in 10 days and a lift in consideration and interest.
Nov 26, 2021 · Flipkart, India's homegrown e-commerce marketplace, features Bollywood couple Ranbir Kapoor and Alia Bhatt in its 9th edition of the 'India Ka Fashion Capital' campaign. The campaign showcases the latest fashion, beauty, home and lifestyle products on Flipkart, targeting aspirational customers across the country.
Flipkart launches its ninth edition of the 'India Ka Fashion Capital' campaign, featuring Ranbir Kapoor and Alia Bhatt, to target youth and aspirational customers. It showcases Flipkart as a complete lifestyle destination for fashion, beauty, home furnishing and decor.
Jan 22, 2021 · Flipkart, India’s homegrown e-commerce marketplace, has launched the sixth edition of its “India Ka Fashion Capital” campaign. Featuring two of Bollywood’s most stylish icons, Ranbir Kapoor and Alia Bhatt, the campaign is aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles ...
Nov 29, 2021 · Flipkart has launched the ninth edition of the ‘India Ka Fashion Capital’ campaign with a focus on being a complete lifestyle destination. The campaign features Bollywood actors Ranbir Kapoor...
