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    • Pay per click management platform

      Guide to Baidu’s PPC Interface - Baidu Advertising
      • This is intended to be a basic guide to Baidu Tuiguang (百度推广), Baidu’s pay per click management platform. You can think of it as the Chinese equivalent of Google AdWords.
      www.baiduadvertising.com/baidu-ppc-interface-guide/

      Guide to Baidu’s PPC Interface - Baidu Advertising

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  3. www.baiduadvertising.com › baidu-ppc-interface-guideGuide to Baidu’s PPC Interface - Baidu Advertising

    To create keywords and ads, manage your budget, change your matching methods, add negative keywords—basically carry out any of the essential duties of PPC account management on Baidu—you must be able to use Baidu Tuiguang.

    • Pricing

      To advertise on Baidu, you must first pre-pay for ad credit....

    • Contact Us

      Contact page for BaiduAdvertising.com. Phone: +86 158 5052...

    • About Us

      One place to learn about Baidu. We created...

  4. www.chinafy.com › blog › the-ultimate-baiduThe Ultimate Baidu Advertising Glossary: Terms You ... - Chinafy

    Mar 25, 2024 · Baidu Tuiguang refers to Baidu's promotion platform where advertisers can create and manage their advertising campaigns, including text ads, display ads, and more. Baidu Wangmeng (百度网盟) Baidu's display network, boasting over 600,000 partner websites of all types of sectors and areas of interest.

  5. pitchgrade.com › companies › baiduBaidu: Business Model, SWOT Analysis, and Competitors 2024

    Jun 28, 2024 · Discover the secrets behind Baidu's thriving business model, gain insights from a comprehensive SWOT analysis, and uncover the fierce competitors that will shape the landscape in 2024.

  6. ir.baidu.com › company-overviewCompany Overview - Baidu Inc

    Our mission is to make the complicated world simpler through technology. Founded in 2000 as a search engine platform, we were an early adopter of artificial intelligence in 2010 to make content discovery on the internet easier.

  7. en.wikipedia.org › wiki › BaiduBaidu - Wikipedia

    Baidu, Inc. (/ ˈ b aɪ d uː / BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred times') is a Chinese multinational technology company specializing in Internet services and artificial intelligence.

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  9. chineseseoshifu.com › blog › what-is-baidu-ppcWhat is Baidu PPC and How Baidu PPC Auction Works

    Feb 22, 2024 · Baidu PPC, also recognized under various names such as 百度推广, Baidu Phoenix Nest, Baidu Ads, Baidu Adwords, Baidu SEM, and Baidu Tuiguang, represents Baidu's sophisticated pay-per-click advertising platform. Within this system, advertisers engage in competitive bidding for a selection of keywords.

  10. blog.marketingblatt.com › en › what-you-need-to-knowA comprehensive Guide to PPC Advertising in China

    Jun 16, 2023 · With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in search results. To use Baidu PPC, a company must be legally registered in China. Advertisers must provide verifiable company information to comply with Baidu's guidelines.

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