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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
The series – produced by the J Walter Thompson advertising agency – originated from a small converted radio studio at NBC, and for many years the various dramas were introduced by announcer Ed Herlihy, the Kraft Company’s longtime spokesman.
From the opening night on May 1, 1947, until its close on October 1, 1958, the Kraft Television Theatre produced 650 small screen dramas of remarkably high quality and consistency. Ranging from Shakespeare to original contemporary plays, and presented live on camera by some of America's best actors and directors, Kraft Television Theatre helped ...
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
Find out how to watch Kraft Television Theatre. Stream the latest seasons and episodes, watch trailers, and more for Kraft Television Theatre at TV Guide.
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1947 -1955. ABC. Drama. Watchlist. Where to Watch. One of the most prestigious and honored live anthologies from TV's golden age, it presented, in nearly 12 years, some 650 productions.
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In Television in the United States: Anthology series. …series of the time included Kraft Television Theatre (NBC/ABC, 1947–58), Studio One (CBS, 1948–58), U.S. Steel Hour (ABC/CBS, 1953–63), and Playhouse 90 (CBS, 1956–61). Read More. Entertainment & Pop Culture Movie, TV & Stage Directors.
