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- Google Tag Manager
Google Tag Manager helps make website tag management simple...
- Tag Manager
Implement Google ads and analytics products with a single...
- Manage your Google tag users
This article describes Google tag user roles and...
- 1. Create an account and container
Go to https://tagmanager.google.com. Sign in to your Google...
- Google Tag Manager
Google Tag Manager lets you manage all your website tags without editing code. Learn how to use it, see its features and integrations, and compare versions.
Google Tag Manager lets you manage all your tags without editing code. Learn how to use it, see its features and integrations, and compare versions.
- Overview
- User roles and permissions
- How user access works
- Google Ads instructions
- Google Analytics instructions
- Google Tag Manager instructions
- Directly add users
- Edit directly added users
- Remove directly added users
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Once you’ve set up your Google tag, you can share the responsibility of managing your Google tag by choosing who can administer your tag and who can edit your tag's settings. This article describes Google tag user roles and permissions, explains how user management works, and provides step-by-step instructions for adding, editing, and removing users.
Before you begin, make sure you’ve set up your Google tag and configured your tag settings.
Each Google tag user has both a role and a permission.
User roles
There are two Google tag user roles: User and Administrator.
The User role allows the user to view other tag users and the tag configuration.
Users with the Administrator role can:
• manage users
User access for the Google tag works differently depending on how many destinations you've linked to your Google tag.
User access if your Google tag has a single destination
If your Google tag has one destination (either a Google Ads account or a Google Analytics web data stream), the tag's users are controlled by the destination's access levels. The specific role and permission for each Google tag user is inherited from that user's Google Ads access level or Google Analytics role.
The following two tables show how Google Ads access levels and Google Analytics property roles correspond to the Google tag administrator role and editor permissions. Review the "User roles and permissions section" (above) to learn about each of these roles and permissions.
Mapping Google Ads access levels to Google Tag permissions Google Ads access level
Tag Administrator role
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
1. In your Google Ads account, click the Tools icon .
1. Sign in to your Google Analytics account.
2. Click Admin.
3. At the top of the “Property“ column, use the dropdown selector to select the property that contains the data stream for which you want to set up your Google tag.
4. In the “Property“ column, click Data streams.
5. Click the data stream that you want to edit.
6. Under “Google tag“, click Configure tag settings.
1. Sign in to Google Tag Manager.
2. On the “All accounts” screen, click “Google tags”.
You need to have the Administrator role on a Google tag with multiple destinations to directly add a user.
Note: You can only add users who have Google accounts. These might be Gmail accounts, accounts managed through organizations using G Suite, or other accounts created at accounts.google.com.
Once you've added a user, you can edit a user's access level, or you can always remove access later on.
1. Access your Google tag screen.
2. Go to the "Admin'' tab.
3. Click Choose who can administer this tag or Choose who can edit this tag's settings.
You need to have the Administrator role on a Google tag with multiple destinations to edit directly added users.
1. Access your Google tag screen.
2. Go to the "Admin'' tab.
3. Click Choose who can administer this tag or Choose who can edit this tag's settings.
4. Click the row for the user you want to remove.
5. Make your desired changes to the user role and/or permissions, and click Save.
You need to have the Administrator role on a Google tag with multiple destinations to remove directly added users.
1. Access your Google tag screen.
2. At the top of the page, click the Admin tab.
3. Click Choose who can administer this tag or Choose who can edit this tag's settings.
4. To remove a single user:
In the row for the user you want to remove, select Remove access from the 3 dot menu .
Learn how to share the responsibility of managing your Google tag by choosing who can administer or edit your tag settings. Find out how user roles and permissions work, and how to add, edit, or remove users for your Google tag.
Learn how to set up and use Google Tag Manager, a tag management system that allows you to update measurement codes on your website or mobile app. Find guides for Google Ads, Google Analytics, Floodlight, and more.
Go to https://tagmanager.google.com. Sign in to your Google Account. Learn how to create a Google Account. In Tag Manager, click the Accounts tab (top left), then select Create Account...
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Learn how to use Google Tag Manager to manage and update tags on your website easily and securely. Tag Manager integrates with Google and third-party tags, and lets you control when and how they fire.
