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Camelot Entertainment Group is a American production company based in Irvine, California. Logo (2010-2013) Visuals: On a black background, there is an image of a sword inside a stone on a lake setting at sunset.
MEDIA BRIEFING SHEET. March 2022. As operator of The National Lottery, Camelot’s objective is to maximise returns to National Lottery Good Causes through selling tickets in a socially responsible way. Since 1994, Camelot has made a winning business of running one of the world's most successful lotteries.
The Camelot Group was the operator of the UK National Lottery whose most recent franchise period started in 2009 and ran until January 2024. [2] It has also operated the Illinois State Lottery in the state of Illinois in the United States since 2018.
Camelot Group
We offer a wide range of regularly refreshed draw-based and instant play games – and a convenient, multi-channel experience, with players able to buy tickets in store, online and on their mobile devices.
Camelot s marketing continued to perform strongly in 2021/22, with the Company maintaining the link between play and purpose, and build the long-term health of The National Lottery brand, as measured by its well-established brand positivity metric. This has continued its upward trend and exceeded its target of 46% on a 12-month rolling average
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STRATEGIC REPORT. The Directors present the Strategic Report of Camelot UK Lotteries Limited (the ‘Company’ or ‘Camelot’) for the Year Ended 31 March 2023. Business Review. Camelot generated its best-ever returns to Good Causes from ticket sales in 2022/23 – with returns increasing by £6.2m (0.3%) to £1,807.0m over the period.