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Establishing the audience, purpose and form of a non-fiction text will help you to shape its language, tone and structure or help you to analyse someone else’s writing.
- Analyze The Audience
- Use Inclusive Pronouns
- Reference The Present
- Highlight The Benefits
Before you can lead your audience, you must know your audience. You must figure out what your audience members care about and why they should listen to you. The best way to gather this information is to conduct an audience analysis. To begin this process, consider asking the event organizer about the people who will be in attendance. What do they h...
One of the easiest ways to bond with your audience is to use inclusive pronouns like we, our, and us instead of you and your. As Shel Leanne points out in the book, Say It Like Obama: The Power of Speaking with Purpose and Vision, these words help to “send the message that the speaker and those listening are on the same team, in the same boat, faci...
Another way to connect with your audience is to reference the present. Although listeners may think about the past and future during your speech, they will spend most of their “thinking time” trying to link your ideas to their current needs and challenges. Think about the issues your audience currently faces and find ways to address those issues du...
A final technique is to highlight the benefits of supporting a particular idea. According to Nick Morgan, author of Before You Open Your Mouth: The Keys to Great Public Speaking, speakers must keep their audience members’ needs top of mind: Audiences begin speeches asking “why” — why should I care, why is this important … If the speaker is successf...
- How big will the group be? Who will be absent? Are you expecting 5, 15, or 50 people? The size of the audience affects the type of presentation you’ll give and the resources you’ll need.
- What roles do your audience members perform in the organization? To whom are they accountable? Having a basic understanding of their responsibilities will help you engage them.
- What does the audience already know? What do people need to know? Don’t state the obvious, but give people enough background information to understand what you’re saying and how it affects them.
- What are people likely to assume? Which of those assumptions are correct and which incorrect? Anticipating your audience’s assumptions helps you make better choices about how to present your content.
- Great presenters use fewer slides — and fewer words. McKinsey is one of the most selective consulting companies in the world, and one I have worked with many times in this area.
- Great presenters don’t use bullet points. Bullet points are the least effective way to get your point across. Take Steve Jobs, considered to be one of the most extraordinary presenters of his time.
- Great presenters enhance their vocal delivery. Speakers who vary the pace, pitch, and volume of their voices are more effective, according to a new research study by Wharton marketing professor, Jonah Berger.
- Great presenters create “wow” moments. People don’t remember every slide and every word of a presentation. They remember moments, as Bill Gates exemplified back in 2009 in his now famous TED talk.
- Tell A Story…And Ask Them To Guess The End. Stories are a necessary ingredient in most public speeches. This is because they lend a personal note to the talk, and make the experience more memorable for the attendees.
- Ask Them Questions. Another great way to make your presentation interactive is by asking your audience questions. Like guessing what happens next in a story, this will pique their interest, and get those analytical wheels in their head turning.
- Use Props! Another excellent way of engaging your audience is by using props. Props not only make the presentation more fun and visually appealing, but if used right, will also make it easier for the audience to understand your message.
- Play A Quiz! Another way to engage your audience more deeply in your presentation is by quizzing them! If you wish to quiz the audience to get an idea how of how familiar they are with the topic, you can add the quiz at the beginning of your speech.
Jan 14, 2020 · A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present. 20 best pactices for visually-appealing, convincing presentations.
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Jun 19, 2020 · “If you remember that the audience wants you to do well, that they’re on your side, it’s a much easier process,” says Lee. Focus on what you’re giving to the audience—as if you were giving advice or telling a story to your best friend—rather than on yourself and how you appear.
