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      • Jack Wills founder Peter Williams is returning to fashion with a revival of the "Aubin" brand in partnership with Next. Next month Williams will launch the brand, formerly known as Albin & Wills, on Next's "Total Platform" with the high street giant taking a 33% stake in the venture.
      www.theindustry.fashion/jack-wills-founder-revives-aubin-brand-in-partnership-with-next/
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  2. Aug 16, 2021 · Six months after taking a stake in the retailer Reiss, Next is teaming with Jack Wills’ cofounder to relaunch the men’s wear label Aubin.

    • Samantha Conti
  3. Peter Williams, founder of Jack Wills and Aubin and Wills brands, has announced he is relaunching menswear brand, Aubin this autumn with the backing of Next following a nine-year hiatus. Aubin will return with a new hybrid business model designed to “future proof retail in a post-covid world”.

  4. Opening on Oxford Street, the British brand was unveiled to acclaim in 2008; smartly launched in the menswear market as an elder sibling to preppy powerhouse Jack Wills. And it swiftly became a firm favourite in the capital’s sartorial circles.

    • Is Jack Wills rebranding 'Aubin'?1
    • Is Jack Wills rebranding 'Aubin'?2
    • Is Jack Wills rebranding 'Aubin'?3
    • Is Jack Wills rebranding 'Aubin'?4
    • Is Jack Wills rebranding 'Aubin'?5
  5. Aug 16, 2021 · The brand’s relaunch as a menswear label comes after a 9-year hiatus. Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012. The partnership with Next reflects changes in the market accelerated by the pandemic.

  6. Aug 17, 2021 · Earlier this week it was announced that Jack Wills founder Peter Williams is to relaunch menswear brand Aubin next month. The brand was originally launched as Aubin & Wills in 2008.

  7. Aug 16, 2021 · Jack Wills founder Peter Williams is returning to fashion with a revival of the "Aubin" brand in partnership with Next. Next month Williams will launch the brand, formerly known as Albin & Wills, on Next's "Total Platform" with the high street giant taking a 33% stake in the venture.

  8. Aug 16, 2021 · Peter Williams, founder of the iconic Jack Wills and Aubin & Wills brands, relaunches iconic Aubin brand and unveils the details of a pioneering new hybrid business model for a post-covid world.