Most of the world’s top corporations have simple names. Steve Jobs named Apple while on a fruitarian diet, and found the name "fun, spirited and not intimidating." Plus, it came before Atari ...
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American entrepreneur and founder of Apple, Inc.
apple.com
Steven Paul Jobs was an American businessman, inventor, and investor best known for co-founding the technology giant Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. Wikipedia