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Haier History. The Proposition of “Human Value Maximization” Embeds Throughout the Six Strategic Stages of Haier's Development. Brand Building Strategy. 1984-1991. High-quality products are made by people with high-competence. Diversification Strategy. 1991-1998. Motivating people is prioritized over revitalizing assets.
Haier history: the Haier group's relationship with Europe, as regards the home appliances division, commenced more than 13 years ago when its first products were introduced on the European market. Building on European success Haier launched in the UK in 2007 and is growing rapidly.
Founding. Haier had been founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China.
Founded on December 26, 1984, Haier Group always adheres to the development principle of “Human value comes first” and has developed from a small collective factory on the verge of collapse into a leading ecosystem enterprise in the Internet of Things era after going through six strategic stages.
In this article, we’ll take a closer look at the history of Haier and explore the innovations and strategic acquisitions that have made it one of the world’s leading home appliance brands. Haier’s story begins in the 1920s, when a refrigerator factory was established in Qingdao, China.
Oct 2, 2024 · Haier has come a long way since its inception, experiencing significant growth and evolution over the years. From its humble beginnings as a small refrigerator factory in Qingdao, China, Haier has transformed into a global powerhouse in the appliances industry.
Company History: Haier Group Corporation is one of the world's top-selling makers of white goods and other home appliances. The Qingdao, China-based company has grown rapidly to capture the number two spot worldwide in its core refrigerators segment, trailing only the United States' Whirlpool.
