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Juventus was the first team in sports history to adopt a star as a symbol associated with any competition's triumph, who added one above their badge in 1958 to represent their tenth Italian Football Championship and Serie A title, and has since become popularized with other clubs as well.
- Marco Landucci
- Simone Folletti
- Massimiliano Allegri
Jul 1, 2017 · From today, on the official adoption of the club’s new visual identity, a new black and white era can begin. The new logo, which will be in use from July 2017, represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto – the symbol of victory – and the iconic J for Juventus.
- 1905 – 1921
- 1921 – 1929
- 1929 – 1931
- 1931 – 1977
- 1977 – 1982
- 1982 – 1989
- 1989 – 2004
- 2004 – 2017
- 2017 – Today
The initial version resembles a heraldic sign. It’s a vertically striped oval with a bull standing on its hind legs, above which, on a white background, is depicted a large crown and the inscription “Juventus.” The central figures are surrounded by curved elements in the shape of goblets. Above them is a stylized ribbon with the Latin motto “Non co...
This period features a colored emblem. Designers removed the excess details, focusing on an elongated vertical ellipse. All elements received a dark yellow outline. The second emblem’s designers simplified it, removing everything but the oval and its elements. The contours, letters, crown, and bull are now golden, and the geometric shapes are blue....
Almost all emblems used before 1970 are similar in structure. But the 1929 version was an exception. Italian journalist Carlo Bergoglio suggested replacing the Turin bull with a zebra to reflect the club’s unofficial nickname – Le Zebre. Designers listened to his idea and made minor adjustments. In 1929, the athletes returned to a monochrome black-...
After many years of the zebra’s presence on the logo, it was finally removed, replaced with a powerful, energetic bull with massive tufts. It stands on its hind legs, extending its head forward with sharp horns. Designers also enlarged the crown, giving it the appearance of an impregnable fortress wall, and changed the style of the letters, making ...
The stereo logo belongs to this period. It looks like a stereo, with blurred outlines that seem to overlap each other. Above the horse with a bull’s tail is a white five-pointed star, and below it is the inscription “Juventus F.C.,” formed from the football club’s full name “Juventus.”
The developers changed the proportions of the logo elements. The horse became smaller. The animal is surrounded by the team’s name, with the letters “F” and “C” located to the right and left of the central stereoscopic figure.
After a slight modernization, the emblem returned to its roots. The crown is almost the same as on the 1905-1921 emblem. The bull is also similar to the old version, but the artists changed its shape, so it’s difficult to determine what animal it is by silhouette. A golden line runs along the outer contour, making the graphic sign similar to the 19...
The new club emblem was developed by specialists from the agency Interbrand. They tried to create a stylized emblem while preserving the historical symbols of “Juventus.” The design meets the canons of our time: simple shapes, smooth lines, symmetry, and minimalism. This was achieved using only three colors: white for the background, yellow for the...
On January 16, 2017, the team presented a logo without a crown, Turin bull, zebra, or oval shield. Only the word “JUVENTUS” and two uneven black lines, separated by an empty white space, remain. The current logo is the most stylish. It radically differs from its predecessors and looks like two parallel stripes bent in the shape of the letter “J.” T...
On Monday evening, Juventus presented their new logo at Milan’s Science and Technology museum. Hyped as “The Future, Tonight,” 500 guests were led from one room to another.
People also ask
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Jan 18, 2017 · The previous Juvenus badge was "a thing of beauty" says the Daily Mirror, "something that instantly screams class, history and European pedigree".The new look, it says, is enough to make fans ...
Apr 8, 2020 · Juventus Football Club S.p.A. Via Druento, 175 10151 Torino - Italia; CONTACT CENTER (+39) 011.45.30.486. Monday to Friday (10 am – 8 pm) and Saturday (10 am – 2 pm), excluding holidays. The cost of the service changes according to the tariff plan signed with your telecom provider and does not include any additional cost.
Jan 17, 2017 · Juventus have unveiled a new badge as part of their efforts to grow their worldwide brand as a business and football club. Previously, a variation of the crest displayed on Juve shirts had the ...
