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  1. Jul 11, 2018 · Track keyword rankings for both Google and Yahoo! Japan. Keep the three different writing systems (kanji, katakana & hiragana) in mind when doing keyword research and on-page optimizations. Keep in mind that Japanese characters are double-byte in length.

    • Keywords: Do not just translate. One of the tasks that must be performed when performing Japanese SEO is “keyword selection” in Japanese. SEO is a method of reaching users who actually search, so it is impossible to reach users without the right keywords, and direct translation in English is meaningless.
    • Word Count: Longer is better but depends on contents. Regarding the number of characters, as in overseas SEO, “depending on the content” is considered the most accurate answer.
    • Title and Meta Description for Japan SEO. The user clicks on the page title or the page summary text in search results. The title of the page is often the title tag, and the meta description of the page is often the meta description tag, so make sure to carefully examine the contents of these two tags.
    • Contents: Absolutely No Google Translation. Do not use machine translation when creating a Japanese language page based on a page created in English. Translations made by machine translation looked very “translated”, resulting in unnatural and strange sentences.
  2. On-Page Optimisation: Enhancing your website’s content, structure, and metadata to align with Yahoo's ranking factors. Off-Page Optimisation : Building high-quality backlinks from reputable sites to boost your site's authority and visibility on Yahoo.

  3. Unlock the power of Yahoo Japan SEO with our comprehensive guide to optimizing for Japan's leading search engine. Discover essential strategies, localization techniques, and expert insights to boost your visibility and drive traffic.

  4. May 17, 2024 · Understanding Japanese consumer preferences and cultural nuances is crucial. Focus on Japanese keyword research, create localized content, optimize titles and meta descriptions for Japanese search engines, and consider the importance of high-quality backlinks from local sources.

  5. Jun 3, 2024 · Top 10 Japanese SEO strategies: 1. Leverage Google SEO for Yahoo Japan. In Japan, Google and Yahoo are the dominant search engines. Yahoo Japan utilises Google’s algorithm. By o ptimising for Google, you effectively cover 95% of the market share.

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  7. Jan 12, 2024 · While Yahoo! Japan at one point was Japan’s most popular search engine, now it seems like Google has taken over, according to Statista. So with more Japanese internet users on Google, understanding the Google search algorithm will help you create a better Japanese SEO targeting strategy.

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