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Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But there’s a...
Jan 21, 2024 · Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.
Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes.
Oct 30, 2023 · Before delving into the world of character creation and merchandising, Tsuji’s passion for the arts led him to study at the Tokyo National University of Fine Arts and Music. His artistic background would later prove instrumental in the design and development of Sanrio’s iconic characters.
Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.
Oct 1, 2021 · Tsuji’s business sense made him realize the importance of kawaii. And he came up with an idea to put kawaii characters on Yamanashi Silk Center’s products, instead of strawberries or other fruit. At first, he got rights to use foreign characters, such as Snoopy (from the series, Peanuts).
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Why did Tsuji choose to make her British?
Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.
