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1. www.cnn.com › travel › articlePeek inside Sanrio HQ in Los Angeles - CNN

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   Sanrio, the Japanese company behind the Hello Kitty phenomenon, has a “secret” in its Los Angeles location. Take a rare peek inside its world of cute characters.

   • L.A.'S Newest Museum Celebrates Movie Magic

     Due to open in the summer of 2019, the Academy Museum in Los...

   • First Look at Japan's New Hello Kitty Shinkansen

     First look at Hello Kitty Shinkansen: Japan's Shinkansen...

   • Tokyo's Top Hotels in Every Price Range

     Tokyo has a sometimes overwhelming array of hotels for a...

2. time.com › 6993173Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success | TIME

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   Jun 27, 2024 · Sanrio CEO Tomokuni Tsuji, grandson of founder Shintaro Tsuji, shares what gives Hello Kitty her "meow factor."

3. www.afr.com › life-and-luxury › arts-and-cultureHello Kitty's multibillion-dollar success story

   www.afr.com › life-and-luxury › arts-and-culture

   Dec 7, 2017 · It all began in Japan in the early 1960s when rubber-sandal vendor Shintaro Tsuji noticed the shoes painted with tiny flowers sold more quickly, so he hired cartoonists to design colourful...

4. japan-forward.com › kawaii-is-more-than-cute‘Kawaii’ is More than Cute: Sanrio turns 60 | JAPAN Forward

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   Oct 1, 2021 · But the main reason for the company’s investment in characters has not changed since Sanrio founder Shintaro Tsuji, put small pictures of strawberries on his products: To make people happy. Taking it the next step, Tsuji hoped that happiness would lead to the elimination of war and make the world peaceful.

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5. www.japantimes.co.jp › life › 2008/03/02Shintaro Tsuji: 'Mr. Cute' shares his wisdoms and wit

   www.japantimes.co.jp › life › 2008/03/02

   the founder and president of Sanrio Co. asked enthusiastically during our interview, referring to a 2.5-meter Hello Kitty statue installed in front of the recently renovated Sanrio store in...

6. www.ft.com › content › 370f5306-230c-11df-a25f-00144Friendly face behind the kitty - Financial Times

   www.ft.com › content › 370f5306-230c-11df-a25f-00144

   Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview. The...

7. People also ask

   Who is Shintaro Tsuji?

   • Shintaro Tsuji, the 82-year-old founder and president of Sanrio, sits in the interview with a defenceless Sugarbunny to his left. The Sugarbunnies are some of the characters in the Sanrio pantheon, including My Melody and the Strawberry King, over which Mr. Tsuji reigns.

   Friendly face behind the kitty | Financial Times

   www.ft.com/content/370f5306-230c-11df-a25f-00144feab49a

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   Why did Shintaro Tsuji create Sanrio Company Ltd?

   • Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods. His great innovation was the realisation that adding a kawaii (cute) character to those trinkets would massively increase their desirability.

   Hello Kitty celebrates 50th anniversary: Behind the rise of the

   www.bigissue.com/culture/art/hello-kitty-50-anniversary-where-it-began-history/

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   Why did Shintaro start Sanrio?

   • Shintaro formed a company, Sanrio, and created a range of "character" merchandise to tap into the Japanese tradition of gift-giving. Hello Kitty has no mouth but that hasn't stopped her taking over the world.

   Hello Kitty's multibillion-dollar success story - Financial Review

   www.afr.com/life-and-luxury/arts-and-culture/hello-kittys-multibilliondollar-success-story-20171203-gzxp84

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   Why did Shintaro Tsuji start the Yamanashi Silk center?

   • Shintaro Tsuji felt there was something special in this, and was determined to pursue the idea. Then, under his direction, the Yamanashi Silk Center started to sell products, such as small sundries, with strawberry designs. And they sold better than any other products the company had marketed.

   ‘Kawaii’ is More than Cute: Sanrio turns 60 | JAPAN Forward

   japan-forward.com/kawaii-is-more-than-cute-sanrio-turns-60/

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   Is Shintaro Tsuji joking about Hello Kitty?

   • Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes. "Did you go and see it?"

   Shintaro Tsuji: 'Mr. Cute' shares his wisdoms and wit

   www.japantimes.co.jp/life/2008/03/02/people/shintaro-tsuji-mr-cute-shares-his-wisdoms-and-wit/

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   Why did Tsuji choose to make her British?

   • Tsuji says he doesn’t know why his grandfather chose to make her British—“Hello Kitty was born 50 years ago and I'm only 35!” he laughs—though prevailing wisdom is that Japanese products didn’t have a great reputation in the 1970s, whereas London fashion and design was deemed aspirational.

   Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success - TIME

   time.com/6993173/hello-kitty-anniversary-50-years-sanrio-tsuji/

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8. www.bigissue.com › culture › artHello Kitty's 50th anniversary: Behind the rise of the ...

   www.bigissue.com › culture › art

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   Jan 21, 2024 · Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.