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A History of Spreading Happiness. At the heart of spreading the circle of happiness in the world is the vision of Shintaro Tsuji, the current CEO's grandfather, and Sanrio's honorary chairman. He founded the Yamanashi Silk Center Company in 1960. Now it is known as Sanrio.
Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But there’s a...
Jan 21, 2024 · You can even toast Hello Kitty with her own branded wine. Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.
Oct 1, 2021 · But the main reason for the company’s investment in characters has not changed since Sanrio founder Shintaro Tsuji, put small pictures of strawberries on his products: To make people happy. Taking it the next step, Tsuji hoped that happiness would lead to the elimination of war and make the world peaceful.
Jul 10, 2020 · Shintaro Tsuji, the 92-year-old founder of Sanrio, the Japanese company that created Hello Kitty, handed over the reins to his 31-year-old grandson Tomokuni Tsuji, who officially became Sanrio's president and CEO on July 1. It's the first leadership change in the company's 60-year history.
Jun 30, 2024 · As legend has it, Sanrio founder Shintaro Tsuji discovered that by painting a flower on rubber sandals, it sold more pairs than the plain ones, so he devoted his company to adorning products with cute motifs.
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Jun 12, 2020 · Tokyo-based Sanrio, which created the ubiquitous pink-bowed character in 1974, announced on Friday that Shintaro Tsuji would retire as president and pass the torch to Tomokuni, who had been senior managing director. Coincidentally, the new boss shares his birthday with Hello Kitty — November 1 — but is 14 years younger.
