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May 29, 1999 · There's a good reason Shintaro Tsuji, now 71, clearly remembers his time as a lonely orphan boy who couldn't make a friend. The experience helped him create the Hello...
Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes.
Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But...
Mar 7, 2022 · A big part of Sanrio’s brand is a commitment to social communication, defined by founder Shintaro Tsuji as “the expression of respect and love.” In regards to this, Sanrio puts an emphasis on the heart, as Mr. Tsuji explains.
Jun 21, 2023 · In this article, we explore the magic of Sanrio and its enduring popularity. Sanrio’s Origins and Philosophy: Sanrio was established in Tokyo, Japan, by Shintaro Tsuji with a vision to create...
Jan 21, 2024 · Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.
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Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.
