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May 29, 1999 · There's a good reason Shintaro Tsuji, now 71, clearly remembers his time as a lonely orphan boy who couldn't make a friend. The experience helped him create the Hello...
Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.
Jun 30, 2024 · As legend has it, Sanrio founder Shintaro Tsuji discovered that by painting a flower on rubber sandals, it sold more pairs than the plain ones, so he devoted his company to adorning products with cute motifs.
Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But...
Jan 21, 2024 · You can even toast Hello Kitty with her own branded wine. Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.
Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes.
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Oct 1, 2021 · But the main reason for the company’s investment in characters has not changed since Sanrio founder Shintaro Tsuji, put small pictures of strawberries on his products: To make people happy. Taking it the next step, Tsuji hoped that happiness would lead to the elimination of war and make the world peaceful.
