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1. facts.net › celebrity › 12-intriguing-facts-about12 Intriguing Facts About Shintaro Tsuji

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   Oct 30, 2023 · These 12 intriguing facts about Shintaro Tsuji offer a glimpse into the fascinating world he has created through Sanrio and its iconic characters. From Hello Kitty’s rise to global stardom to Tsuji’s philanthropic endeavors, his legacy continues to bring joy to millions around the world.

2. www.ft.com › content › 370f5306-230c-11df-a25f-00144Friendly face behind the kitty - Financial Times

   www.ft.com › content › 370f5306-230c-11df-a25f-00144

   Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.

3. www.nytimes.com › 1999/05/29 › styleThe Small White Cat That Conquered Japan - The New York Times

   www.nytimes.com › 1999/05/29 › style

   May 29, 1999 · There's a good reason Shintaro Tsuji, now 71, clearly remembers his time as a lonely orphan boy who couldn't make a friend. The experience helped him create the Hello...

4. www.japantimes.co.jp › life › 2008/03/02Shintaro Tsuji: 'Mr. Cute' shares his wisdoms and wit

   www.japantimes.co.jp › life › 2008/03/02

   Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes.

5. time.com › 6993173Sanrio CEO on the Key to Hello Kitty’s 50 Years of Success | TIME

   time.com › 6993173

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   Jun 27, 2024 · Rather than rely just on Hello Kitty, Tsuji says the new impetus is for a diverse portfolio where even if one character’s popularity starts to decline, there are others to plug the gap. “We ...

6. japan-forward.com › kawaii-is-more-than-cute‘Kawaii’ is More than Cute: Sanrio turns 60 | JAPAN Forward

   japan-forward.com › kawaii-is-more-than-cute

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   Oct 1, 2021 · Below are some of the reasons why you, too, should go to this exhibition. Advertisement. Hello Kitty © Sanrio. A Revolution in Values for Girls - and Boys. Before Sanrio in 1960, as Oita Prefectural Museum curator Munakata Shinsaku explains, there was the Yamanashi Silk Center.

7. People also ask

   Why did Shintaro Tsuji create Sanrio Company Ltd?

   • Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods. His great innovation was the realisation that adding a kawaii (cute) character to those trinkets would massively increase their desirability.

   Hello Kitty celebrates 50th anniversary: Behind the rise of the

   www.bigissue.com/culture/art/hello-kitty-50-anniversary-where-it-began-history/

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   Who is Shintaro Tsuji?

   • Shintaro Tsuji initially pursued a career in fine arts. Before delving into the world of character creation and merchandising, Tsuji’s passion for the arts led him to study at the Tokyo National University of Fine Arts and Music. His artistic background would later prove instrumental in the design and development of Sanrio’s iconic characters.

   12 Intriguing Facts About Shintaro Tsuji

   facts.net/celebrity/12-intriguing-facts-about-shintaro-tsuji/

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   Is Shintaro Tsuji joking about Hello Kitty?

   • Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes. "Did you go and see it?"

   Shintaro Tsuji: 'Mr. Cute' shares his wisdoms and wit

   www.japantimes.co.jp/life/2008/03/02/people/shintaro-tsuji-mr-cute-shares-his-wisdoms-and-wit/

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   Why did Shintaro Tsuji start the Yamanashi Silk center?

   • Shintaro Tsuji felt there was something special in this, and was determined to pursue the idea. Then, under his direction, the Yamanashi Silk Center started to sell products, such as small sundries, with strawberry designs. And they sold better than any other products the company had marketed.

   ‘Kawaii’ is More than Cute: Sanrio turns 60 | JAPAN Forward

   japan-forward.com/kawaii-is-more-than-cute-sanrio-turns-60/

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   Why did Shintaro Tsuji choose the name 'Kitty'?

   • Shintaro Tsuji chose the word “Kitty” as a simple and memorable name with universal appeal. The addition of “Hello” was intended to signify the character’s friendly nature. Shintaro Tsuji is passionate about social impact and philanthropy.

   12 Intriguing Facts About Shintaro Tsuji

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   Why should you visit Japan forward?

   • Traveling to Oita where the exhibition first opened to the public, JAPAN Forward took the opportunity to learn the history of Sanrio, and what it was pursuing with its audience through this exhibition. Below are some of the reasons why you, too, should go to this exhibition.

   ‘Kawaii’ is More than Cute: Sanrio turns 60 | JAPAN Forward

   japan-forward.com/kawaii-is-more-than-cute-sanrio-turns-60/

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8. www.bigissue.com › culture › artHello Kitty's 50th anniversary: Behind the rise of the ...

   www.bigissue.com › culture › art

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   Jan 21, 2024 · Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.