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  1. Jun 27, 2024 · It’s not hyperbole to say that Tsuji and Hello Kitty are practically family. Although 14 years younger than Hello Kitty, Tsuji remarkably shares her birthday, Nov. 1. It was on this day in...

  2. 1 day ago · Sanrio. Tomokuni Tsuji took over the top job at Sanrio four years ago. Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...

  3. Jan 21, 2024 · Kitty’s origins go back to Tokyo in the mid-70s. Shintaro Tsuji, a former civil servant, had formed Sanrio Company Ltd with the motto ‘Small Gift, Big Smile’ and the aim of bringing happiness to people’s lives through inexpensive goods.

  4. A History of Spreading Happiness. At the heart of spreading the circle of happiness in the world is the vision of Shintaro Tsuji, the current CEO's grandfather, and Sanrio's honorary chairman. He founded the Yamanashi Silk Center Company in 1960. Now it is known as Sanrio.

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  5. Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.

  6. Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes.

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  8. Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.

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