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  1. Jun 27, 2024 · Tsuji says that Hello Kitty's simplicity and lack of a specific narrative makes her a more versatile and relatable character than, say, Mickey Mouse. But...

  2. 1 day ago · Sanrio. Tomokuni Tsuji took over the top job at Sanrio four years ago. Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...

  3. Feb 28, 2010 · A defenceless Sugarbunny, all floppy ears and anxious eyes, sits to the left of Shintaro Tsuji, the 82-year-old founder and president of Sanrio, watching over this rare interview.

  4. Shintaro Tsuji isn't joking when he says he wants to make Hello Kitty, his company's best-selling character, into a brand name that rivals Gucci or Hermes. "Did you go and see it?"

  5. He is the grandson of the firm's founder, Shintaro Tsuji, and was just 31 at the time, making him the youngest chief executive of a listed Japanese company. His grandfather then became Sanrio's ...

  6. May 29, 1999 · There's a good reason Shintaro Tsuji, now 71, clearly remembers his time as a lonely orphan boy who couldn't make a friend. The experience helped him create the Hello...

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  8. Jun 30, 2024 · As legend has it, Sanrio founder Shintaro Tsuji discovered that by painting a flower on rubber sandals, it sold more pairs than the plain ones, so he devoted his company to adorning products with cute motifs.

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